## Creative Fatigue IS Real…
… and this article shows you how to avoid it.

To introduce this topic, let us define ad fatigue through simple questions.

1. Do you ever get tired of seeing the same ads repeatedly? 
If yes, then you have experienced ad or creative fatigue.

2. Do you keep promoting ads to the same audience for months on end? 
If yes, then you are disengaging and potentially harming the overall effectiveness of your ad campaigns. 

In other words, ad fatigue is when you see the same ad so often that you get tired of it. It’s like when you hear the same song on repeat over and over again - eventually, it just becomes noise in the background. Familiar with this phenomenon?

The exponential growth of digital media, the ability to remarket in many ways, and the increasing time people spend online mean that ad fatigue has accelerated in the digital world. 
As a result, ads must be kept fresh and engaging.

So buckle up as we take a deep dive into ad fatigue causes, solutions, and impacts on digital marketing campaigns. 

## How Do You Detect Ad Fatigue?
From an advertiser’s point of view, detecting this problem in your ad campaigns can be pretty straightforward. For example, the impact of ad fatigue is usually driven by the following:

**Decreased engagement rates**: Fewer clicks, impressions or overall engagement due to increased scrolling or ad block usage.

**Negative feedback**: Negative comments on an ad (about the ad).

These, of course, are common occurrences on all paid campaigns, which means they should only be considered when ad frequency is taken into consideration. But more of that in a little bit.

## How does Facebook identify Creative Fatigue?
Facebook’s Meta ads manager will notify you of any potential creative fatigue before and after your campaign’s launch.  

![Facebook Ads Affected by Creative Fatigue Warning](https://res.cloudinary.com/get-growth/image/upload/v1684308897/Facebook_Ads_Affected_by_Creative_Fatigue_fe9076dc6a.png)

For example, the [creative fatigue guidance in Meta Ads Manager](https://www.facebook.com/business/help/1346816142327858?id=561906377587030) states that if the Facebook platform anticipates a campaign could experience creative fatigue within the initial seven days, they will send a notification before the ad is published.

As well as this, Facebook uses ad engagement metrics to help identify creative fatigue. This will appear as a “creative limited” or “creative fatigue” notification in the delivery column.

## Ad Fatigue Causes
From your audience’s point of view, there are multiple reasons why they’re experiencing ad fatigue, such as:

**Overexposure**: When people see the same ad too many times, they get tired of it. Overexposure can make people feel like they’re being bombarded with ads, making them less likely to pay attention to them.

**Irrelevant targeting**: If an ad is not targeted to the right audience, it can quickly become annoying and irrelevant. For example, if you keep seeing ads for products you have no interest in, you’ll soon start to tune them out.

**Poor ad design**: If an ad is poorly designed, it can be off-putting and cause people to disengage with the content. A poorly designed ad can include anything from low-quality images or text to ads that are too busy or cluttered.

**Repetitive messaging**: When advertisers use the same messaging repeatedly, it can become monotonous and boring. People are more likely to engage with fresh, exciting content than something they’ve seen a hundred times before.

By understanding the causes of ad fatigue, advertisers can take steps to mitigate them. They can vary their messaging and design, target their ads more effectively, and limit the frequency of ads to ensure that their audience stays engaged and interested.

## Best Way to Combat Ad Fatigue
If you have started seeing issues with a creative and you’re left wondering how to get rid of ad fatigue, try implementing frequency capping.

This technique limits the number of times an ad is shown to a single user. By setting a maximum frequency cap, you can ensure that an ad is shown enough times to make an impact without becoming overwhelming.

An example of frequency capping can be seen on Facebook. When creating a new campaign, you can try this by selecting “reach and frequency” in the buying type dropdown. Once you select this campaign type, you can choose the exact reach and frequency balance you wish for your creative.
![Frequency Capping Example Facebook](https://res.cloudinary.com/get-growth/image/upload/v1684309034/Frequency_Capping_Example_Facebook_d3dcce6610.png)
## Example Campaign Preventing Ad Fatigue
The [Old Spice "The Man Your Man Could Smell Like" campaign](https://www.tiktok.com/@yoinked.co/video/7191668235287203078) is a good example of a campaign that tries to combat ad fatigue.

Using a series of humorous and engaging ads that followed the same theme but included frequent rotations meant there was a much lower chance of overexposure to one single ad and an even lower chance of the audience seeing a repetitive message. 

Additionally, Old Spice constantly tested and optimized their ads to ensure they resonated with their audience and drove engagement.

## How long should you leave a facebook ad running
There is no right or wrong answer to this question, and it should be decided by looking into available metrics. 

Suppose you aren’t sure about the performance of a particular ad. In that case, you should consider creating another ad materially different from the original creative and running this alongside the original ad. This means you can let the ad platform decide when to pause an ad, so you can focus on maximizing results. 

## Conclusion
As digital advertising continues to play an increasingly vital role in modern marketing strategies, it is more important than ever for brands and marketers to address the issue of ad fatigue.

Strategies such as frequency capping, ad rotation, targeting refinement, and testing can help keep ads fresh and engaging; however, in the end, the key to combating ad fatigue lies in a willingness to experiment, learn, and adapt.



large_Yoink - What is Ad Fatigue in Digital Marketing.png

medium_Yoink - What is Ad Fatigue in Digital Marketing.png

small_Yoink - What is Ad Fatigue in Digital Marketing.png

thumbnail_Yoink - What is Ad Fatigue in Digital Marketing.png

Yoink - What is Ad Fatigue in Digital Marketing.png

What is Ad Fatigue in Digital Marketing?

The Facebook ad library is an essential part of a [creative strategist’s](https://yoinked.co/blog/what-is-a-creative-strategist-and-how-to-become-one) daily life, as it allows them to quickly and easily find information on the types of ads being run on the FB platform. 

_However_, it can be frustrating when the ad transparency tool doesn’t work as expected and you can't find the ads you need.
## Table of Contents

## Facebook Ad Library Doesn't Work - Solutions
If you’re experiencing issues with access to the Facebook ad library, fear no more, as we’ve explored some of our customers’ everyday issues and compiled several solutions that you can use to try and resolve the problem.

### Ad Blockers Will Stop the Facebook Ad Library from Loading
Yes, ad blocker chrome extensions are excellent at not showing ads.
![Bugs Bunny meme about ad blocker](https://res.cloudinary.com/get-growth/image/upload/v1677829144/ad_blocker_meme_f59182f0e5.png)

This means if you’re using an ad blocker and trying to visit the Facebook ad library to see competitor ads, your computer will receive the ad requests but hide the ad elements. 

Not only can an ad blocker prevent you from seeing ads, but it can also sometimes mess with website functionality and cause page loading issues.

So, the solution? Disable your ad blocker when you use the FB ad library.
### Browsers and Caching can Prevent Facebook Ad Library from Working
Have you ever been scrolling through the ad library when suddenly the ads stop loading as you keep scrolling? This could be caused by caching.

When we visit the FB ad library regularly, our web browser will store images in a cache, so the library loads more quickly the next time we see it. However, over time, the cache can become cluttered, which can slow down browsing speed and cause page-loading issues.

So, one minute you use Microsoft Edge, and the ad library doesn’t work; the other, you use Google Chrome, and everything is back to normal. This fix is temporary.

Instead, stay on your preferred browser and complete a hard refresh by pressing ctrl/shift/r (cmd/shift/r on apple) or by going to your browser’s history and clearing browsing data. This will clear the cache, allowing the browser to retrieve and display the most up-to-date version of the ad library.
### Filtering on the Ad Library
![Ad Library Search Bar](https://res.cloudinary.com/get-growth/image/upload/v1677829237/Ad_Library_Search_Bar_10a0410e87.png)
When you start searching for ads, make sure the ad category dropdown is set to show “All ads” instead of any other available options. Unless you are looking for ads specific to “issues, elections, or politics” 🙈
### Are you using a VPN while visiting the FB ad library?
![Homer Simpson VPN Meme](https://res.cloudinary.com/get-growth/image/upload/v1677829299/Homer_VPN_Meme_827c38dbc9.png)

**Solution**: Turn off your VPN

Why? Built-in ad-blocking is a standard feature for many VPN providers, which prevents the ads in the library from loading.

Even if a VPN doesn’t have a built-in ad block, they still have the potential to block ads indirectly. 
### Is the Ads Transparency Tool Experiencing Issues?
If you’re experiencing issues with Facebook, it’s always a good idea to check for updates from Facebook to see if the problem is widespread or localized to your device or network.

[Facebook's Ads Transparency Status page](https://metastatus.com/ads-transparency) is the best place to check for outages. On this dedicated status page, you will find real-time updates on known issues or outages affecting the platform.
![Ad Transparency Status Page](https://res.cloudinary.com/get-growth/image/upload/v1677829385/Ad_Transparency_Status_Page_c53b01ca0d.png)
If you’re looking for additional context on a potential bug, Facebook often uses its official Twitter account to communicate large-scale issues or outages.
## Other Ad Library Problems: Explained
### “I saved an ad link, but the ad is no longer available😢”
Yes, Facebook ads are only available in the library for as long as their ad campaign is active. 

Unfortunately, once an ad campaign ends, the ads are removed from the library, and any links or information you saved will no longer be accessible.
### “Is there a more accurate way to see a company's ad history?”
Unfortunately not. 

This can be frustrating if you’re tracking or researching specific ads, so next time you come across an ad in the library that interests you, instead of saving the link, copy and paste all the information you need while the ad is still active.
## What about Yoink?
Yes, Yoink is a very good solution for all of the problems mentioned above. Our platform has been made to store ads permanently, offer ad insights, and inspire anyone looking to take their ad creative to the next level.

Try the [Yoink ad library](https://yoinked.co/ad-library) today and see for yourself!




large_Yoink - Facebook Ad Library Not Working - Solved.png

medium_Yoink - Facebook Ad Library Not Working - Solved.png

small_Yoink - Facebook Ad Library Not Working - Solved.png

thumbnail_Yoink - Facebook Ad Library Not Working - Solved.png

Yoink - Facebook Ad Library Not Working - Solved.png

Facebook Ad Library Not Working - Solved

## Table of Contents
## What is a Creative Strategist?
A Creative Strategist is a marketing professional focusing on improving a company’s overall marketing and advertising plans.

This role is essential in helping to bridge the gap between the:
- Creative team, which focuses on developing compelling ad content 
and 
- Media team, which focuses on analytics, ad performance, and business goals. 
### What does a Creative Strategist do?
Creative Strategists are responsible for gathering data and insights to create ad iterations faster and more effectively. They must also be able to translate this data into meaningful, effective campaigns that will speak best to the company’s target audience.
## How to Become a Creative Strategist?
Believe it or not, many people who become creative strategists do so by accident… 

For example, a community manager or advertising copywriter might move to a creative strategist position once they understand a company’s goals, competitors, and target audience. 

If you aren’t in that kind of a position, freelancing is the next best place to start, as it allows you to build a portfolio that can prove your ability.
### What are the Education Requirements for Becoming a Creative Strategist?
To become a creative strategist, employers typically require a bachelor’s degree, with majors in digital media, communications, or marketing. This degree will allow people to develop core creative strategist skills in communication, creativity, and leadership.
### What skills does a Creative Strategists need?
Overall, they will need to understand:
- Content management systems
- Keyword research tools, 
- Social media platforms, 
- Search engine optimization (SEO), 
- Search engine marketing (SEM),
- Writing and copy editing, 
- Graphic design,
- Branding,
- Photography,
- Media strategy,
- Strategic planning, communications, and management. 

Finally, while not always a requirement by employers, specialized online certificate programs in creative strategy, communications, and digital media can significantly improve a job application.
### Creative Strategist Interview Tips
Before the interview, make sure to have a strong portfolio on hand that demonstrates design and problem-solving skills.

During the interview, make sure you articulate your visions and objectives clearly to show hiring managers you possess the skills and knowledge to get the job done.

Hiring managers look for charismatic candidates who think out of the box and always have the company’s needs in mind.
![Creative Strategist Interview Tip](https://res.cloudinary.com/get-growth/image/upload/v1677226153/Creative_Strategist_Interview_Tip_33ed415c4e.png)
## What Tasks does a Creative Strategist Perform?
The types of tasks vary company by company, but generally, roles and responsibilities include:
### 1. Understanding the Target Audience
Creative strategists must expose themselves to different cultures, people, and experiences. This might be achieved by reading books about their industry, attending talks, and listening to podcasts.

Exposure to different audiences helps to develop audience personas and identify how to engage best; customer goals vs. business goals, emotional vs. logical considerations, and creativity vs. efficiency.
### 2. Building a Brand Identity
This involves understanding the market, competitors, and developing a unique voice, style, and messaging for the brand.

A clear brand identity helps to differentiate a company from its competitors, attract/retain customers, and drive sales. Additionally, it helps to create a consistent customer experience across all channels and ensures that the brand is being presented in a unified, professional manner.
### 3. Analyzing Competitors’ Campaigns
This includes creating a competitor analysis framework to understand what competitors charge and how they’re pricing their services or products.

Additionally, people in this role must look at their competitors’ campaigns’ creative elements and objectives. For example, messaging and visuals used, how the ad was distributed, and how effectively it achieved the desired goals.
### 4. Creating Targeted Advertising Campaigns
This includes designing visuals, [copywriting](https://yoinked.co/blog/how-to-write-facebook-ad-copy-that-converts), and building video or audio advertising.

After producing the creative content, they must test and analyze it to ensure it reaches the intended audience and resonates with them. This could be completed through focus groups or surveys.
### What Day to Day Tasks do Creative Strategists Complete?
Creative strategists perform a variety of daily tasks, including:
- Examining market and industry reports, 
- Performing market research,
- Hosting focus groups, 
- Meeting with clients to discuss their goals, 
- Coordinating goals with department heads, 
- Developing marketing strategies, 
- Creating documentation and project briefs, 
- Advising the creative director, 
- Monitoring media progress, 
- Identifying important trends
## FAQ
### How does a Creative Strategist use Data to Inform Their Work?
**Gather Analytical Data:** A creative strategist must understand their company’s market, and one way to do this is by gathering analytical data. This can include sales data, market trends, customer reviews, competitor analysis, and more.

**Analyze Data:** The data gathered must be analyzed in order to make logical assessments. This allows the creative strategist to identify underserved markets or new approaches to existing markets.

**Leverage Data Tools:** Creative strategists use tools such as analytics platforms to help display data, so they can identify what works best to create high-performing ads that convert.
### What Type of Environment do Creative Strategists Typically Work in?
Creative strategists typically work in a professional office environment, often in a larger company’s marketing department or within a marketing agency. 

They are expected to attend meetings and presentations while working on their computers to create and implement advertising campaigns. 

Creative strategists must also be able to work collaboratively across teams to develop top-performing ads, drive creative decision-making, and grow revenue for accounts. 
### What are the Benefits of Becoming a Creative Strategist?
The benefits are vast as it involves a high-impact position in paid social media. It allows you to use the art and science of strategy to eliminate guesswork and improve ad results. 

As the creative strategist, you are the leader and thinker that sets the overall strategy and creative direction. You can work across teams to create top-performing ads and grow revenue.

You can bridge the gap between designer and media buyer to create effective client ads. Additionally, you can develop and test strategies to reach target audiences creatively and cost-effectively.
### Content Strategist vs Creative Strategist - What is the Difference?
A content strategist identifies topics and themes for content creation, builds a content calendar, and decides the channels and platforms for distribution.

A creative strategist assists in the [development of visuals for ad campaigns](https://yoinked.co/blog/ad-inspiration-resources-marketers), identifies the messaging, and determines the most effective channels and platforms for delivering the message. 

What is a creative strategist blog graphic

large_What is a Creative Strategist and How to Become One

medium_What is a Creative Strategist and How to Become One

small_What is a Creative Strategist and How to Become One

thumbnail_What is a Creative Strategist and How to Become One

What is a Creative Strategist and How to Become One

What is a Creative Strategist and How to Become One?

Guess Less and Sell More

Get started with the #1 email marketing and automation brand today.

Get started with automations today

Make this year your strongest one yet. Help boost 4x more sales and build brand loyalty with the power of automations.

Start targeting your most valuable customers

Make 2023 the year you saw up to 88% more revenue. Start by targeting your most valuable customers with predictive segments.

Scale your marketing with Automations

Start generating up to 4x more orders with Customer Journey Builder automations. Sign up today.

Try predictive segmentation

Target your best customers and see up to 88% more revenue with Predictive Segments. Sign up today.

Send more relevant emails

Automate your marketing with Mailchimp's Customer Journey Builder so you can focus on growing your business.

Get started with the #1 email marketing and automation brand.


thumbnail_mailchimp-logo.jpg

mailchimp-logo.jpg

Mailchimp

mailchimp-498275555611277.jpg

mailchimp-891136585251237

Mailchimp new year ad promoting email automation

mailchimp-1303946296815281

Mailchimp ad promoting email automation platform

mailchimp-542672277748174

Mailchimp ad for email automation. Specifically promoting predictive segmentation

mailchimp-1133280574025230

Mailchimp ad for email automation. Specifically customer journey

mailchimp-468856698775060

Mailchimp ad for email automation. Promoting data capabilities

Mailchimp

Mailchimp's Facebook ads

Guess Less and Sell More

Get started with automations today

Start targeting your most valuable customers

Scale your marketing with Automations

Try predictive segmentation

Send more relevant emails

Guess Less and Sell More

Latest Posts

Unlock your team's creative side.