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# Introduction
Is there an ad library for LinkedIn? Yes, you can view all company ads directly on its LinkedIn page. As well as providing transparency, this library of LinkedIn ad examples allows you to recognize patterns, compare ad performance, identify target demographics, detect new opportunities, and improve your ad messaging and design.

So, read on if you want to learn how to see competitors’ LinkedIn ads to understand better how they are positioning themselves in the market, the messaging they employ, and the audiences they aim to reach. 
## Introducing the LinkedIn Ads Library
Suppose you’re a creative strategist seeking ways to research LinkedIn ad campaigns. In that case, you may have been using third-party tools with inconsistent data or scrolling the LinkedIn news feed to find ad inspiration. Fortunately for you, LinkedIn publishes every advertiser’s carousel, video, single image ad, and more in the posts section of a company page.
### How to see competitor's Linkedin ads
**Step 1:** Search and click “view page” on the competitor whose ads you want to see.
![LinkedIn companies search results page](https://res.cloudinary.com/get-growth/image/upload/v1675137363/Linked_In_Companies_Search_df1a070a7b.png)
**Step 2:** Click “Posts” on the company page to go to the posts feed.
![LinkedIn company page posts](https://res.cloudinary.com/get-growth/image/upload/v1675137477/Linked_In_Company_Page_23d8454332.png)
**Step 3:** Change the filter to “Ads” to see all current ads run by this company.
![LinkedIn company page ad library](https://res.cloudinary.com/get-growth/image/upload/v1675137478/Linked_In_company_page_post_ads_bf53bc4a73.png)
**Made it this far and still asking yourself what a LinkedIn ad looks like?** 
Each LinkedIn post from a company will include its logo in the top left corner. Beside the logo is the company name. Underneath the company name and follower count, you will see a little “promoted,” indicating that the post is part of a paid campaign. 
![LinkedIn ad example](https://res.cloudinary.com/get-growth/image/upload/v1675137476/Linked_In_ad_example_47292a6599.png)
## LinkedIn Ad Library Uses
The LinkedIn Ad library has many uses, the primary being to view and search for current ads on LinkedIn for content inspiration. 
However, there is even more value when you start analyzing post by post. For example, looking into ads allows you to guess the following:
- How invested competitors are with LinkedIn ads.
- How many campaigns they run.
- What types of ads they run most - Single image, carousel, video. (This could indicate which format they find most effective.)
- What they’re A/B testing.
- What their best-converting landing pages look like. 
- What UTM parameters do they follow.
- What post length works best for them.
### What makes an effective LinkedIn ad?
There is no one true answer to this question, as ads must be tested and optimized for your audience before you can call something effective or not. 
With that in mind, there are a few general practices you can follow to try and create the most effective LinkedIn ad possible:
1. Use a clear, attention-grabbing headline highlighting your product’s or service’s main benefit or value proposition.
2. Include a high-quality image or video that effectively communicates the message and grabs the viewer’s attention.
3. Make sure your copy is well-written and compelling and sounds your product’s or service’s unique selling points, along with a clear call to action.
4. Develop targeting options that enable you to reach an audience that closely resembles the persona you are trying to target. 
5. Set up targets that you can use to track the performance of your ad, such as clicks to a landing page or a specific promotional code.
6. Create alternative versions of your ads so you can A/B test differences. Regular testing and optimizing ad creative and targeting options will improve performance, ultimately making your ad more effective.

### What is the best size for a LinkedIn ad?
At the time of writing, documents with a square aspect ratio perform well across all industries on LinkedIn.
However, it is important to consider all recommended LinkedIn ad specs when creating effective campaigns. LinkedIn recommended size for each Linkedin ad format is below.
- Single Image: 1200 x 627 pixels.
- Document: choose from vertical, horizontal, or square aspect ratio.
- Carousel: 1080 x 1080 pixels
- Inmail: 300 x 250 pixels
- Video: MP4 supported
- Text: 100 x 100 pixels

Make sure you use the LinkedIn ad library to assist in refining your next marketing campaign to stay ahead of the competition.




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Is There a LinkedIn Ad Library?

# TLDR
YouTube ad library - does it exist? Yes! To increase transparency and accountability for advertising on its platform, [Google has created a YouTube ad library](https://blog.google/products/ads-commerce/giving-users-more-transparency-their-google-ad-experience/)! 

Nine times out of ten, this isn’t the case, but… Have you ever seen a YouTube ad, skipped it, but wanted to watch it again, or save it because the product or service interested you? Struggle no more, as we show you in this article where to find YouTube ads. 
![me trying to remember the ad i skipped on youtube meme](https://res.cloudinary.com/get-growth/image/upload/v1673599597/You_Tube_Ad_Skip_Meme_b6bc32a7b4.png)
## When Did YouTube Ads Start?
When YouTube ads started in 2007, they were introduced as a way for creators to monetize their content and for businesses to reach their target audience. Since then, video ads have become an integral part of the platform and have evolved to include several formats, such as skippable and non-skippable, bumper, in-feed, and more. 

## How YouTube Ads Work
Before we show you how to find the list of all YouTube ads, it’s essential to understand how video ads work. 

### Have you ever wondered are youtube ads personalized?
The answer is yes, they are, but it’s important to note that this personalization happens at the aggregate level, meaning it’s based on patterns of behavior among groups of users and not on individual users. 

YouTube ads work by targeting specific demographics such as age, gender, location, interests, and behaviors. This allows advertisers to reach a more relevant audience and increase the chances of their ad being effective. YouTube also uses data from users’ search history, watch history, and interactions with the platform to personalize ads for each user. This is known as “behavioral targeting” and makes these ads highly effective for advertisers.

## Introducing, The YouTube Ads Library
Thankfully (for many reasons!) Google runs its own advertiser identity verification program, meaning advertisers must prove who they are and where they’re located. This way, users can know more about the company behind an ad and see examples of the campaigns they’re running.

**Step 1:** Search the company whose ads you want to see.

**Step 2:** Click the little gray arrow beside the company to see the ad center. 

**Step 3:** Select “see more ads” in the ad center
![Google Ad center, why this ad](https://res.cloudinary.com/get-growth/image/upload/v1673599763/Google_Ad_Center_Example_61691f9879.png)
**Step 4:** Once redirected to the adstransparency.google URL, change the 'all formats' drop-down to “video,” and voilà, you are presented with a list of that company’s most popular YouTube ads right now (and it's updated daily).
![Googles Ad Transparency profile](https://res.cloudinary.com/get-growth/image/upload/v1673599822/Googles_Ad_Transparency_profile_3a17f159be.png)
### YouTube Ad Campaign Search
If you are running video ads for a company, and you’re wondering “how to see my YouTube ads,” then you can follow the four steps above but search for your company name instead. Using an incognito window may work best for this. 

Finally, look at ads over the maximum date window to see the oldest running and likely most popular video ads for the company you are searching for. You can take this one step further by clicking “Watch on YouTube” to see the official date they were uploaded.
![Google Ad Transparency video ad example](https://res.cloudinary.com/get-growth/image/upload/v1673599945/Google_Ad_Transparency_video_ad_example_ae8f6b5c2a.png)
## Are YouTube Ads Worth It?
While it is hard to guess how much video ads officially cost, you can get a rough estimate by multiplying an average cost per impression, like $0.02, by the total number of video views.  

Overall, the effectiveness of YouTube ads can vary depending on several factors, such as audience, ad format, and content. Make sure your campaigns are as effective as possible by using the YouTube ad library.


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Is There a YouTube Ad Library?

## TLDR - Overview
- Google has an ad library feature, which is part of Google’s efforts to increase transparency and accountability in online advertising.
- It is publicly available and allows users to see all active ads running on the Google Ads network, including Google Search, Display, YouTube, and other partner sites. 
- People can access the ad library by clicking the “why this ad?” gray arrow beside a Google search ad.
- The ad library provides information such as when ads were first and last seen, as well as details about the advertiser. 

## Say Hello to the Google Ads Library!
If you’re a creative strategist trying to figure out how to research google ads campaigns, then you’re likely using 3rd party tools with hit-and-miss data. Fear no more; Google ads from verified advertisers can now be accessed by everyone through the Google ad library, or [”advertiser pages,” as Google calls it](https://blog.google/products/ads-commerce/giving-users-more-transparency-their-google-ad-experience/).

**What does this mean?** As a result of Google enhancing its ad disclosure policies, we can show you how to spy on your competitor’s Google ad library. As well as this, we will show you a couple of tricks so you can create a better ad experience for your business.

## Wait, so is there a Google Ads library? 
Yes, but it isn’t called an ads library as such…😅
First, Google did not create Advertiser Pages for marketers; they made them for their advertiser identity verification program. Therefore, there is no official Google Ad library to search like TikTok or Facebook. 

_However_, there is a way to search for ads similar to how you might find LinkedIn ads. Let us walk you through how.

## How to find competitors Google Ads
When looking for a specific verified advertiser, the best place to start is with a Google search.
Search the company name you want more information on and look for the word “**Ad**” beside the first few results on the SERP. If this doesn’t work, try searching using variations of the brand’s name.
 
![SERP showing how to access Google Ads library](https://res.cloudinary.com/get-growth/image/upload/v1673422064/image_191_0da7fee545.png)
Once you have identified an ad, you can learn more about the advertiser by clicking the “why this ad?” gray drop-down arrow beside the company URL. Once clicked, this button will open the “about this ad” menu.
![My Ad Center example on Google](https://res.cloudinary.com/get-growth/image/upload/v1673422181/My_Ad_Center_71a71b858b.png)

Finally, in the “about this ad” window, click “see more ads by this advertiser” to be redirected to the Google Ads Transparency page (or Google Ads library), where you can spy Google ads for free. 
![Google Ads Transparency Page example](https://res.cloudinary.com/get-growth/image/upload/v1673422228/Google_Ads_Transparency_Page_92f1a1a52e.png)

### Why can’t I see competitors’ Google ads?
Only companies that have completed the verification process will appear on the Google Ads Transparency page. If you cannot follow the steps mentioned above for a particular website, then Google has not verified this advertiser.

## Google Ads Library Search
You can search a company’s ads on the Google Ads Transparency page by filtering through all ad formats - text, display, banner, or video. In addition, you can search by region and date, showcasing all possible ads being run by the company in real time across the world. 
![Example of regions and formats for Google Ads Transparency](https://res.cloudinary.com/get-growth/image/upload/v1673422328/Google_Ads_Transparency_00b1013443.png)
### Google Ad location targeting
Location targeting on Google Ads improves ad relevance and efficiency when reaching customers in specific geographic areas. Knowing where your competitors are running their ads can help inform your target market, expansion strategy, and overall market reach.

### What ad formats are competitor companies using?
Pay attention to what types of ads your competitors are using. If they’re heavy on video ads and you’re not, it might be worth considering this format for your next campaign. 
Google Ad formats are like tools in a toolbox, each with its own strengths. Knowing which ones your competitors are using can give you an idea of what’s working for them and help you build a more effective campaign.


How to use Google Ad Library to find YouTube and Google Ads

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How to use Google Ad Library to find YouTube & Google ads

Are you tired of being a square peg in a round hole? Are you ready to break free from the monotony of traditional social media marketing and join the cool kids on TikTok? Look, we get it - change can be scary. But trust us, if you want to stay ahead of the game and not get left behind by the industry, you need to hop on the TikTok train. 
With its rapidly growing user base, projected to exceed [2 billion monthly active users](https://www.statista.com/statistics/1267892/tiktok-global-mau/), and unique features, TikTok offers endless possibilities for creative and engaging marketing campaigns. 
Aside from that, some marketers report costs and return on ad spend that beat [Facebook Ads](https://jungletopp.com/tiktok-ads-vs-facebook-ads/).

## What is the TikTok Creative Center?

The [TikTok creative center](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?region=CA) is a single place to view and filter top-performing TikTok content and advertisements. It’s basically their answer to the Facebook ad library, hence why you’ll see folks swapping back and forth between calling it a creative center and an ad library. 

## Why should I use the TikTok Creative Centre?
TikTok can be a tricky platform to navigate for marketers. It’s like trying to solve a Rubik’s cube, but instead of colors, you’re working with the ever-changing algorithm, and instead of solving it once, you have to keep solving it over and over again.

Using their creative center you can stay on top of things, keep up to date on the top ad creatives in your industry, see what’s trending and even use their custom video editor tools to build your own TikTok videos, with music included. 

## How to use the TikTok Creative Center?

Generally speaking, you’ll want to have a vague idea of who your target audience and product is, if not, you’ve got bigger problems. The Creative Center is an ever-changing tool for an ever-changing platform, but as of writing this, there are 3 key sections.

## Inspiration

This section is where you come for inspiration for your next TikTok ad campaign. You can filter through the “Top Ads” on TikTok, note that it doesn’t cover all ads that are published and they’re not clear why specific creatives make the cut and others don’t. For example, this isn’t a great tool for spying on your competitors’ ads, unless they’re huge spenders. Nevertheless, you can still view ads that someone in Tiktok thinks is great. 

### Filtering and Searching to Find Relevant Ads

![TikTok Creative Center - Filter and Search.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417402/Tik_Tok_Creative_Center_Filter_and_Search_9c231926a2.png)

This is how you go about finding ads that fit your needs, there’s no needle in the haystack here, they’re all primo ads that are categorized and searchable by vertical and region, among others:

**Industry**
There are 21 core industries that TikTok allow you to filter through their library and countless subcategories within those industries. If your client or brand is in Beauty & Personal Care you should filter accordingly. 

**Country/Location**
You can narrow down the ad library by the country the creative is targeting. Naturally, you’ll probably want to see ads in your own language. As of today, we can filter to all countries that TikTok is live in. Notably, you can’t see Chinese creatives since that market uses [Douyin instead of TikTok](https://www.adchina.io/douyin-vs-tiktok/).  

**Objective**
In terms of objectives, you can filter by 6 primary objectives, App installs, Conversions, Lead Generation, Product sales, Reach, and Traffic. Using this filter will show you ads that run at different stages of a funnel, think, Top, Middle, and Bottom of the marketing funnel.

**Likes**
This one does what it says on the tin, you can see ads that are more liked than others. Watch out, though. Just because a creative has more likes and engagement doesn’t necessarily mean it’s better than others, they could just have a bigger budget.

**Duration**
Word on the street is that the best video length for a TikTok audience is between [10 - 15 seconds](https://piktochart.com/blog/ideal-video-length/). This duration allows you to narrow in on just that and any longer videos too. 

**Last Time Period**
You can filter in by time range, too, looking at the last 7 days, 30 days, and 180 days. Remember, though, that the TikTok user is fickle, and just because an ad theme worked months ago doesn’t mean it will work now. 

**Keyword and Search**
You can go crazy here and search for any keywords, brands, or products you’d like to see. They’ll also prompt you with creative themes, like Black Friday and Valentine’s Day.

**Bonus Tip**
Don’t just look at your industry, region, or competitors. Using the creative center is an opportunity for you to see what the best of the best do, and often times this is transferable across cultures and industries.


### Saving TikTok Ads

![TikTok Creative Center - Save to Collection.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417443/Tik_Tok_Creative_Center_Save_to_Collection_deb7c044ad.png)
 
Come across an ad you like more than others, you can click the little star icon on the top right of the card to save it to a collection. You can also create multiple collections; you may want to categorize them by client or campaign.

### Reviewing Top Performing Ad Metrics

![TikTok Creative Center - Ad Metrics.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417476/Tik_Tok_Creative_Center_Ad_Metrics_145e46ee75.png)

Once you’ve saved your favourites you can dive into the following metrics:
**CTR** - click-through rate of the video, calculated by the number of clicks divided by the number of impressions. 
**CVR** - this is the conversion rate, showing how many conversions happen compared to the video view rate
**Clicks** - showing when the most clicks on the creative happen
**Conversions** - this breaks down which time in the video has the most conversions 
**Remain** - this shows how main views remain after each time period

## Trends

![TikTok Creative Center - Trends.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417516/Tik_Tok_Creative_Center_Trends_6c244391ca.png)

The trends section of the creative center is a great way to look at trending creatives outside of just auction ads. You can check out things like Hashtags, Songs, Creators, and Videos. 

## Creative Tools

![TikTok Creative Center - Creative Tools.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417558/Tik_Tok_Creative_Center_Creative_Tools_d50f3a6b65.png)

The TikTok Creative Tools make video creative easier to make even for novices. It’s a section of the creative library that is an entirely different beast outside this article's scope. We’ll come back with a how-to on this topic soon.

## Audio Library
TikTok trends are often driven by music, so it’s a no-brainer that they would help you find the right audio and music for your creatives with their [TikTok Audio Library](https://ads.tiktok.com/business/creativecenter/music/pc/en). They’re also all pre-cleared for publication on the platform so you don’t need to worry about copyright or IP issues. 

## Summary
TikTok can be daunting to most marketers, especially those who know how challenging video creative can be. However, TikTok has done a great job with its ad library and creative center in bridging the gap and helping you get your campaigns off the ground. 
Now stop procrastinating and get out there and create your first TikTok ad!






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How to use the TikTok Ad Library to Kickstart Your Ad Campaign

## What is UGC?
Not just another marketing acronym to forget, UGC stands for User Generated Content. it is any content that is created and published by users of a product or service, rather than by the company that owns the product or service. This can include text, photos, videos, reviews, and other types of content that users create and share on the internet. 

For example, if you write a review of a product on an ecommerce website, or upload a video to TikTok or Facebook, that would be considered user-generated content. User-generated content can also include comments and discussions that users have on social media platforms, forums, and other online communities. Basically any content about your product or service that your customers create.

## What is curated UGC?
Naturally, curated UGC refers to user-generated content that has been selected and organized by a company or website for a specific purpose. This process of selection and organization is known as curation.

There are many reasons why companies or ecommerce stores might curate user-generated content as part of their marketing strategy. For example, they might do it to showcase the best or most relevant user-generated content to their audience, to highlight certain themes or topics, or to highlight user-generated content that aligns with the company's brand or value propositions. 

## Do ecommerce brands need curated UGC?
In short, yes, it should be a key part of your marketing strategy. There are several reasons why curated user-generated content (UGC) can be valuable for ecommerce businesses:

1. **Builds trust and authenticity:** Curated UGC can help to build trust and authenticity with potential customers, as it showcases the experiences and opinions of real users. This can be especially valuable for ecommerce businesses, as customers may be more likely to trust the experiences and opinions of other customers than they are to trust marketing messages from the company. This can be especially important for new products, services or shopping experiences. CarDoor showcases its online car buying experience in its creatives with polished UGC.

2. **Improves the user experience:** Curated UGC can make an ecommerce website or platform more dynamic and interactive, which can improve the user experience. This can be especially important for businesses that rely on customer reviews and ratings to help customers make informed purchasing decisions.

3. **Increases social proof:** By showcasing UGC on your ecommerce website or social media channels, you can increase social proof and help to build a sense of community around your brand. This can be especially valuable for ecommerce businesses, as it can help to increase the perceived value of your products and services.

4. **Helps with SEO:** Curated UGC can also help with search engine optimization (SEO). By including user-generated content on your website, you can add fresh, relevant content to your site, which can help to improve your search engine rankings.

## What’s the best process for curating UGC?
There are several steps you can follow to curate user-generated content on social media platforms:

1. **Set clear guidelines:** Before you start curating user-generated content, it's important to establish some clear guidelines for what type of content you will and will not accept. For example, you might specify that you will only accept content that is appropriate and respectful, and that[ aligns with your brand's values](https://www.forbes.com/sites/forbesagencycouncil/2019/10/18/brand-safety-and-brand-suitability-on-ugc-platforms-are-different-and-brands-need-both/) and tone. You might also want to only use content that was created by real people and your actual customers showing your product in action rather than sites that churn out reviews. 

2. **Identify relevant hashtags:** To find user-generated content to curate, you can search for relevant hashtags on social media platforms. This will help you discover content created by users and shared using the hashtag you are searching for. Ideally, you will have already defined an owned or branded hashtag and your customers will be using this in their posts. 

3. **Review and select content:** Once you have identified some potential user-generated content, you will need to review and select the content that meets your curation criteria. This might involve reviewing the content for quality, relevance, and appropriateness, and deciding which pieces of content to showcase on your social media channels. 

4. **Get permission:** Before you can share user-generated content on your social media channels, you will need to get written permission from the user who created it. This typically involves reaching out to the user and asking for their consent to share their content.

5. **Use it:** Once you’ve selected your UGC and gotten permission from the creators. You need to download and store it all together in a structured format, not too dissimilar to [creating a swipe file](https://yoinked.co/blog/what-is-a-swipe-file). To use the content you can share it on your own social media channels or incorporate UGC into your product pages or across your online store as a form of social proof. Some companies often go one step further and share UGC in their Facebook ads. 

![Vessi - Social Proof Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348184/Vessi_Social_Proof_Facebook_Ad_f9fb5de493.png)
[Vessi's Facebook Ads](https://yoinked.co/company/vessi) leverage UGC extensively

6. **Credit the creator:** When you share user-generated content on your social media channels, it's important to credit the creator and provide a link back to their original post, if possible. This helps to show your appreciation for the user's content and to give them the recognition they deserve. It also lets others know that their content has the potential to be picked up and shared more widely, this can be great bait for influencers. 

7. **Monitor and engage:** Once you have started curating user-generated content, it's important to monitor and engage with the content and the users who are creating it. This might involve responding to comments, answering questions, and thanking users for their contributions. This can help to build a sense of community and engagement around your brand. If you’re leveraging UGC in bottom-of-the-funnel creatives you also want to monitor its impact on conversions. 


Overall, curated UGC can be a valuable tool for ecommerce businesses as it can help to build trust, improve the user experience, increase social proof, and improve SEO. By showcasing UGC on your website and social media channels, you are effectively using product reviews to help you create content that would otherwise be a part of your ecommerce marketing strategy. It also goes one step further by allowing you to connect with your customers and build a loyal, engaged community around your brand.




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What is Curated UGC & Why Ecommerce Stores Need It

As a digital marketing pro (or novice) you likely know Facebook advertising can be a powerful tool for reaching potential customers and growing your or your client's business. But to get the most out of your Facebook ads, you need to create ad copy that captures people's attention and encourages them to take action. Writing effective Facebook ad copy can be challenging, but with a little bit of knowledge and effort, you can create ads that drive results. Here are some key tips for writing ad copy that converts on the world's largest social media platform.
 
![Monkeys Writing Ad Copy.gif](https://res.cloudinary.com/get-growth/image/upload/v1670914668/Monkeys_Writing_Ad_Copy_4acd61aee0.gif)
 
 ## Table of contents
 - Identify your target audience
 - Take a peek at your competitor's ads
 - Create a compelling headline
 - Keep it short and sweet
 - Use persuasive language
 - Highlight your value proposition
 - Use action verbs
 - Use social proof
 - Use different formats
 - Test and optimize
 - Bonus Tip - Landing Page Optimization
 
## Identify your target audience
Before you dive into these tips for writing effective Facebook ad copy, it's also important to consider how target audiences and landing pages impact the performance of your Facebook ads. Your target audience is the group of people you are trying to reach with your ads, and choosing the right target audience is crucial for the success of your ad campaign. Facebook allows you to target your ads based on factors such as age, gender, location, interests, and more. By carefully selecting your target audience, you can ensure that your ads are being shown to people who are most likely to be interested in your business. Aligning your ad creative with your target audience’s needs is key to creating compelling, speak their language. 


## Take a peek at your competitor's ads
One of the joys of Facebook advertising is the ability to see your competitor's ads. By checking out your competitor's Facebook page, you can see their ads in the Facebook Ad Library. Assuming they have the same target audience as you, you can assume they have optimised their creatives for the same folks you are targeting. Don’t just look at your competitors though, take inspiration from folks in the same industry but in different geographies. Similarly, look to companies that offer a similar product or service, for example, if you have a SAAS product, look to other SAAS companies. Once you've found some great creatives, combine all these inspirational ads into a [Facebook swipe file](https://yoinked.co/blog/facebook-ads-swipe-file-101).


## Create a compelling headline
A compelling headline for a Facebook ad is crucial for grabbing the attention of potential customers and making them want to click on your ad. The headline should be short, clear, and to the point, using strong, action-oriented language. Avoid cliches and overly salesy language, and instead, focus on highlighting the benefits of your product or service. For example, instead of saying "Buy now and save big," try something like "Transform your home with our top-rated products." Make sure your headline is relevant to the rest of your ad copy and speaks to the specific needs and interests of your target audience.
 
## Keep it short and sweet
[Facebook users scroll quickly](https://digiday.com/media/advertisingweek2015-facebook-finds-that-fast-scrolling-millennials-consume-ads-2-5-times-faster/) through their news feeds, so it's important to grab their attention with short, punchy ad copy. Aim for ad copy that is no more than a few sentences long and gets straight to the point. Avoid using unnecessary words or phrases, and focus on communicating your message in the most concise and effective way possible.
 
## Use persuasive language
Your ad copy should be persuasive and compelling, encouraging people to take action. Use words and phrases that evoke emotion and create a sense of urgency, such as "limited time offer" or "act now." Be creative and think outside the box when it comes to crafting your ad copy, and try to create a sense of excitement and anticipation in your audience.
 
## Highlight your value proposition
Your ad copy should clearly communicate the value that your product or service offers to potential customers. What makes your business unique? How will customers benefit from what you have to offer? How does your product address their pain points? Be sure to include this information in your ad copy. This will help potential customers understand why they should choose your business over the competition, and it will give them a compelling reason to take action on your ad.
 
## Use action verbs
Action verbs, such as "buy," "register," or "sign up," can help encourage people to take action on your ad. Use action verbs in your ad copy to make it clear what you want people to do, and make it easy for them to take that action. For example, if you want people to sign up for your email newsletter, use the action verb "sign up" in your ad copy, and make sure the call-to-action button on your ad says "Sign Up" as well.
 
## Use social proof
Some of the best-performing Facebook ads leverage great [social proof](https://usetrust.io/blog/does-social-proof-really-work/). A target audience that has never purchased your product or service, might be eager to purchase but not fully convinced. Your ad copy and creative can include reviews and testimonials from your existing customers, encouraging prospects to make a purchase.
 
## Use different formats
Facebook and Instagram have a wide and ever-changing variety of ad formats, from carousel ads, and video ads to image ads. Each has its own strengths, and incorporating each format into your campaigns ensures your creatives get in front of your target audience, in the right place, at the right time. For example, a carousel ad is great at showcasing multiple products that might interest your audience or can be used to show off all your social proof and reviews. 

 
## Test and optimize
The only way to know for sure what works and what doesn't when it comes to Facebook ad copy is to test and optimize. Try different ad copy variations and see which ones perform best, tweak everything, from headlines and images to link descriptions and calls to actions.  Use your collected data to refine your ad copy and improve your results. You can also use [Facebook's A/B testing](https://www.facebook.com/business/help/1738164643098669?id=445653312788501) feature to easily compare the performance of different ad copy versions and see which one performs best. 
 
## Bonus Tip - Landing Page Optimization
All the ad optimisation in the world is useless without a well-designed conversion-optimized landing page. A well-designed landing page can help convert ad clicks into customers, but a poorly designed landing page can have the opposite effect. Your landing page should be relevant to the ad copy and the target audience, and it should include a clear and consistent call to action. 

## Conclusion
This may sound like a lot of things to consider, but it’s all very manageable if you follow the steps. Empathise with your target audience, create simple and compelling ad copywriting and visuals that align with your audience's needs. And test, experiment, and figure out what works best for your customers. You’re well on the way to creating great facebook ads that drive conversions and revenue. Get started!


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