# Introduction
Is there an ad library for LinkedIn? Yes, you can view all company ads directly on its LinkedIn page. As well as providing transparency, this library of LinkedIn ad examples allows you to recognize patterns, compare ad performance, identify target demographics, detect new opportunities, and improve your ad messaging and design.

So, read on if you want to learn how to see competitors’ LinkedIn ads to understand better how they are positioning themselves in the market, the messaging they employ, and the audiences they aim to reach. 
## Introducing the LinkedIn Ads Library
Suppose you’re a creative strategist seeking ways to research LinkedIn ad campaigns. In that case, you may have been using third-party tools with inconsistent data or scrolling the LinkedIn news feed to find ad inspiration. Fortunately for you, LinkedIn publishes every advertiser’s carousel, video, single image ad, and more in the posts section of a company page.
### How to see competitor's Linkedin ads
**Step 1:** Search and click “view page” on the competitor whose ads you want to see.
![LinkedIn companies search results page](https://res.cloudinary.com/get-growth/image/upload/v1675137363/Linked_In_Companies_Search_df1a070a7b.png)
**Step 2:** Click “Posts” on the company page to go to the posts feed.
![LinkedIn company page posts](https://res.cloudinary.com/get-growth/image/upload/v1675137477/Linked_In_Company_Page_23d8454332.png)
**Step 3:** Change the filter to “Ads” to see all current ads run by this company.
![LinkedIn company page ad library](https://res.cloudinary.com/get-growth/image/upload/v1675137478/Linked_In_company_page_post_ads_bf53bc4a73.png)
**Made it this far and still asking yourself what a LinkedIn ad looks like?** 
Each LinkedIn post from a company will include its logo in the top left corner. Beside the logo is the company name. Underneath the company name and follower count, you will see a little “promoted,” indicating that the post is part of a paid campaign. 
![LinkedIn ad example](https://res.cloudinary.com/get-growth/image/upload/v1675137476/Linked_In_ad_example_47292a6599.png)
## LinkedIn Ad Library Uses
The LinkedIn Ad library has many uses, the primary being to view and search for current ads on LinkedIn for content inspiration. 
However, there is even more value when you start analyzing post by post. For example, looking into ads allows you to guess the following:
- How invested competitors are with LinkedIn ads.
- How many campaigns they run.
- What types of ads they run most - Single image, carousel, video. (This could indicate which format they find most effective.)
- What they’re A/B testing.
- What their best-converting landing pages look like. 
- What UTM parameters do they follow.
- What post length works best for them.
### What makes an effective LinkedIn ad?
There is no one true answer to this question, as ads must be tested and optimized for your audience before you can call something effective or not. 
With that in mind, there are a few general practices you can follow to try and create the most effective LinkedIn ad possible:
1. Use a clear, attention-grabbing headline highlighting your product’s or service’s main benefit or value proposition.
2. Include a high-quality image or video that effectively communicates the message and grabs the viewer’s attention.
3. Make sure your copy is well-written and compelling and sounds your product’s or service’s unique selling points, along with a clear call to action.
4. Develop targeting options that enable you to reach an audience that closely resembles the persona you are trying to target. 
5. Set up targets that you can use to track the performance of your ad, such as clicks to a landing page or a specific promotional code.
6. Create alternative versions of your ads so you can A/B test differences. Regular testing and optimizing ad creative and targeting options will improve performance, ultimately making your ad more effective.

### What is the best size for a LinkedIn ad?
At the time of writing, documents with a square aspect ratio perform well across all industries on LinkedIn.
However, it is important to consider all recommended LinkedIn ad specs when creating effective campaigns. LinkedIn recommended size for each Linkedin ad format is below.
- Single Image: 1200 x 627 pixels.
- Document: choose from vertical, horizontal, or square aspect ratio.
- Carousel: 1080 x 1080 pixels
- Inmail: 300 x 250 pixels
- Video: MP4 supported
- Text: 100 x 100 pixels

Make sure you use the LinkedIn ad library to assist in refining your next marketing campaign to stay ahead of the competition.




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Is There a LinkedIn Ad Library?

# TLDR
YouTube ad library - does it exist? Yes! To increase transparency and accountability for advertising on its platform, [Google has created a YouTube ad library](https://blog.google/products/ads-commerce/giving-users-more-transparency-their-google-ad-experience/)! 

Nine times out of ten, this isn’t the case, but… Have you ever seen a YouTube ad, skipped it, but wanted to watch it again, or save it because the product or service interested you? Struggle no more, as we show you in this article where to find YouTube ads. 
![me trying to remember the ad i skipped on youtube meme](https://res.cloudinary.com/get-growth/image/upload/v1673599597/You_Tube_Ad_Skip_Meme_b6bc32a7b4.png)
## When Did YouTube Ads Start?
When YouTube ads started in 2007, they were introduced as a way for creators to monetize their content and for businesses to reach their target audience. Since then, video ads have become an integral part of the platform and have evolved to include several formats, such as skippable and non-skippable, bumper, in-feed, and more. 

## How YouTube Ads Work
Before we show you how to find the list of all YouTube ads, it’s essential to understand how video ads work. 

### Have you ever wondered are youtube ads personalized?
The answer is yes, they are, but it’s important to note that this personalization happens at the aggregate level, meaning it’s based on patterns of behavior among groups of users and not on individual users. 

YouTube ads work by targeting specific demographics such as age, gender, location, interests, and behaviors. This allows advertisers to reach a more relevant audience and increase the chances of their ad being effective. YouTube also uses data from users’ search history, watch history, and interactions with the platform to personalize ads for each user. This is known as “behavioral targeting” and makes these ads highly effective for advertisers.

## Introducing, The YouTube Ads Library
Thankfully (for many reasons!) Google runs its own advertiser identity verification program, meaning advertisers must prove who they are and where they’re located. This way, users can know more about the company behind an ad and see examples of the campaigns they’re running.

**Step 1:** Search the company whose ads you want to see.

**Step 2:** Click the little gray arrow beside the company to see the ad center. 

**Step 3:** Select “see more ads” in the ad center
![Google Ad center, why this ad](https://res.cloudinary.com/get-growth/image/upload/v1673599763/Google_Ad_Center_Example_61691f9879.png)
**Step 4:** Once redirected to the adstransparency.google URL, change the 'all formats' drop-down to “video,” and voilà, you are presented with a list of that company’s most popular YouTube ads right now (and it's updated daily).
![Googles Ad Transparency profile](https://res.cloudinary.com/get-growth/image/upload/v1673599822/Googles_Ad_Transparency_profile_3a17f159be.png)
### YouTube Ad Campaign Search
If you are running video ads for a company, and you’re wondering “how to see my YouTube ads,” then you can follow the four steps above but search for your company name instead. Using an incognito window may work best for this. 

Finally, look at ads over the maximum date window to see the oldest running and likely most popular video ads for the company you are searching for. You can take this one step further by clicking “Watch on YouTube” to see the official date they were uploaded.
![Google Ad Transparency video ad example](https://res.cloudinary.com/get-growth/image/upload/v1673599945/Google_Ad_Transparency_video_ad_example_ae8f6b5c2a.png)
## Are YouTube Ads Worth It?
While it is hard to guess how much video ads officially cost, you can get a rough estimate by multiplying an average cost per impression, like $0.02, by the total number of video views.  

Overall, the effectiveness of YouTube ads can vary depending on several factors, such as audience, ad format, and content. Make sure your campaigns are as effective as possible by using the YouTube ad library.


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Is There a YouTube Ad Library?

## TLDR - Overview
- Google has an ad library feature, which is part of Google’s efforts to increase transparency and accountability in online advertising.
- It is publicly available and allows users to see all active ads running on the Google Ads network, including Google Search, Display, YouTube, and other partner sites. 
- People can access the ad library by clicking the “why this ad?” gray arrow beside a Google search ad.
- The ad library provides information such as when ads were first and last seen, as well as details about the advertiser. 

## Say Hello to the Google Ads Library!
If you’re a creative strategist trying to figure out how to research google ads campaigns, then you’re likely using 3rd party tools with hit-and-miss data. Fear no more; Google ads from verified advertisers can now be accessed by everyone through the Google ad library, or [”advertiser pages,” as Google calls it](https://blog.google/products/ads-commerce/giving-users-more-transparency-their-google-ad-experience/).

**What does this mean?** As a result of Google enhancing its ad disclosure policies, we can show you how to spy on your competitor’s Google ad library. As well as this, we will show you a couple of tricks so you can create a better ad experience for your business.

## Wait, so is there a Google Ads library? 
Yes, but it isn’t called an ads library as such…😅
First, Google did not create Advertiser Pages for marketers; they made them for their advertiser identity verification program. Therefore, there is no official Google Ad library to search like TikTok or Facebook. 

_However_, there is a way to search for ads similar to how you might find LinkedIn ads. Let us walk you through how.

## How to find competitors Google Ads
When looking for a specific verified advertiser, the best place to start is with a Google search.
Search the company name you want more information on and look for the word “**Ad**” beside the first few results on the SERP. If this doesn’t work, try searching using variations of the brand’s name.
 
![SERP showing how to access Google Ads library](https://res.cloudinary.com/get-growth/image/upload/v1673422064/image_191_0da7fee545.png)
Once you have identified an ad, you can learn more about the advertiser by clicking the “why this ad?” gray drop-down arrow beside the company URL. Once clicked, this button will open the “about this ad” menu.
![My Ad Center example on Google](https://res.cloudinary.com/get-growth/image/upload/v1673422181/My_Ad_Center_71a71b858b.png)

Finally, in the “about this ad” window, click “see more ads by this advertiser” to be redirected to the Google Ads Transparency page (or Google Ads library), where you can spy Google ads for free. 
![Google Ads Transparency Page example](https://res.cloudinary.com/get-growth/image/upload/v1673422228/Google_Ads_Transparency_Page_92f1a1a52e.png)

### Why can’t I see competitors’ Google ads?
Only companies that have completed the verification process will appear on the Google Ads Transparency page. If you cannot follow the steps mentioned above for a particular website, then Google has not verified this advertiser.

## Google Ads Library Search
You can search a company’s ads on the Google Ads Transparency page by filtering through all ad formats - text, display, banner, or video. In addition, you can search by region and date, showcasing all possible ads being run by the company in real time across the world. 
![Example of regions and formats for Google Ads Transparency](https://res.cloudinary.com/get-growth/image/upload/v1673422328/Google_Ads_Transparency_00b1013443.png)
### Google Ad location targeting
Location targeting on Google Ads improves ad relevance and efficiency when reaching customers in specific geographic areas. Knowing where your competitors are running their ads can help inform your target market, expansion strategy, and overall market reach.

### What ad formats are competitor companies using?
Pay attention to what types of ads your competitors are using. If they’re heavy on video ads and you’re not, it might be worth considering this format for your next campaign. 
Google Ad formats are like tools in a toolbox, each with its own strengths. Knowing which ones your competitors are using can give you an idea of what’s working for them and help you build a more effective campaign.


How to use Google Ad Library to find YouTube and Google Ads

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How to use Google Ad Library to find YouTube & Google ads

Are you tired of being a square peg in a round hole? Are you ready to break free from the monotony of traditional social media marketing and join the cool kids on TikTok? Look, we get it - change can be scary. But trust us, if you want to stay ahead of the game and not get left behind by the industry, you need to hop on the TikTok train. 
With its rapidly growing user base, projected to exceed [2 billion monthly active users](https://www.statista.com/statistics/1267892/tiktok-global-mau/), and unique features, TikTok offers endless possibilities for creative and engaging marketing campaigns. 
Aside from that, some marketers report costs and return on ad spend that beat [Facebook Ads](https://jungletopp.com/tiktok-ads-vs-facebook-ads/).

## What is the TikTok Creative Center?

The [TikTok creative center](https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?region=CA) is a single place to view and filter top-performing TikTok content and advertisements. It’s basically their answer to the Facebook ad library, hence why you’ll see folks swapping back and forth between calling it a creative center and an ad library. 

## Why should I use the TikTok Creative Centre?
TikTok can be a tricky platform to navigate for marketers. It’s like trying to solve a Rubik’s cube, but instead of colors, you’re working with the ever-changing algorithm, and instead of solving it once, you have to keep solving it over and over again.

Using their creative center you can stay on top of things, keep up to date on the top ad creatives in your industry, see what’s trending and even use their custom video editor tools to build your own TikTok videos, with music included. 

## How to use the TikTok Creative Center?

Generally speaking, you’ll want to have a vague idea of who your target audience and product is, if not, you’ve got bigger problems. The Creative Center is an ever-changing tool for an ever-changing platform, but as of writing this, there are 3 key sections.

## Inspiration

This section is where you come for inspiration for your next TikTok ad campaign. You can filter through the “Top Ads” on TikTok, note that it doesn’t cover all ads that are published and they’re not clear why specific creatives make the cut and others don’t. For example, this isn’t a great tool for spying on your competitors’ ads, unless they’re huge spenders. Nevertheless, you can still view ads that someone in Tiktok thinks is great. 

### Filtering and Searching to Find Relevant Ads

![TikTok Creative Center - Filter and Search.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417402/Tik_Tok_Creative_Center_Filter_and_Search_9c231926a2.png)

This is how you go about finding ads that fit your needs, there’s no needle in the haystack here, they’re all primo ads that are categorized and searchable by vertical and region, among others:

**Industry**
There are 21 core industries that TikTok allow you to filter through their library and countless subcategories within those industries. If your client or brand is in Beauty & Personal Care you should filter accordingly. 

**Country/Location**
You can narrow down the ad library by the country the creative is targeting. Naturally, you’ll probably want to see ads in your own language. As of today, we can filter to all countries that TikTok is live in. Notably, you can’t see Chinese creatives since that market uses [Douyin instead of TikTok](https://www.adchina.io/douyin-vs-tiktok/).  

**Objective**
In terms of objectives, you can filter by 6 primary objectives, App installs, Conversions, Lead Generation, Product sales, Reach, and Traffic. Using this filter will show you ads that run at different stages of a funnel, think, Top, Middle, and Bottom of the marketing funnel.

**Likes**
This one does what it says on the tin, you can see ads that are more liked than others. Watch out, though. Just because a creative has more likes and engagement doesn’t necessarily mean it’s better than others, they could just have a bigger budget.

**Duration**
Word on the street is that the best video length for a TikTok audience is between [10 - 15 seconds](https://piktochart.com/blog/ideal-video-length/). This duration allows you to narrow in on just that and any longer videos too. 

**Last Time Period**
You can filter in by time range, too, looking at the last 7 days, 30 days, and 180 days. Remember, though, that the TikTok user is fickle, and just because an ad theme worked months ago doesn’t mean it will work now. 

**Keyword and Search**
You can go crazy here and search for any keywords, brands, or products you’d like to see. They’ll also prompt you with creative themes, like Black Friday and Valentine’s Day.

**Bonus Tip**
Don’t just look at your industry, region, or competitors. Using the creative center is an opportunity for you to see what the best of the best do, and often times this is transferable across cultures and industries.


### Saving TikTok Ads

![TikTok Creative Center - Save to Collection.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417443/Tik_Tok_Creative_Center_Save_to_Collection_deb7c044ad.png)
 
Come across an ad you like more than others, you can click the little star icon on the top right of the card to save it to a collection. You can also create multiple collections; you may want to categorize them by client or campaign.

### Reviewing Top Performing Ad Metrics

![TikTok Creative Center - Ad Metrics.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417476/Tik_Tok_Creative_Center_Ad_Metrics_145e46ee75.png)

Once you’ve saved your favourites you can dive into the following metrics:
**CTR** - click-through rate of the video, calculated by the number of clicks divided by the number of impressions. 
**CVR** - this is the conversion rate, showing how many conversions happen compared to the video view rate
**Clicks** - showing when the most clicks on the creative happen
**Conversions** - this breaks down which time in the video has the most conversions 
**Remain** - this shows how main views remain after each time period

## Trends

![TikTok Creative Center - Trends.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417516/Tik_Tok_Creative_Center_Trends_6c244391ca.png)

The trends section of the creative center is a great way to look at trending creatives outside of just auction ads. You can check out things like Hashtags, Songs, Creators, and Videos. 

## Creative Tools

![TikTok Creative Center - Creative Tools.PNG](https://res.cloudinary.com/get-growth/image/upload/v1673417558/Tik_Tok_Creative_Center_Creative_Tools_d50f3a6b65.png)

The TikTok Creative Tools make video creative easier to make even for novices. It’s a section of the creative library that is an entirely different beast outside this article's scope. We’ll come back with a how-to on this topic soon.

## Audio Library
TikTok trends are often driven by music, so it’s a no-brainer that they would help you find the right audio and music for your creatives with their [TikTok Audio Library](https://ads.tiktok.com/business/creativecenter/music/pc/en). They’re also all pre-cleared for publication on the platform so you don’t need to worry about copyright or IP issues. 

## Summary
TikTok can be daunting to most marketers, especially those who know how challenging video creative can be. However, TikTok has done a great job with its ad library and creative center in bridging the gap and helping you get your campaigns off the ground. 
Now stop procrastinating and get out there and create your first TikTok ad!






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How to use the TikTok Ad Library to Kickstart Your Ad Campaign

## What is UGC?
Not just another marketing acronym to forget, UGC stands for User Generated Content. it is any content that is created and published by users of a product or service, rather than by the company that owns the product or service. This can include text, photos, videos, reviews, and other types of content that users create and share on the internet. 

For example, if you write a review of a product on an ecommerce website, or upload a video to TikTok or Facebook, that would be considered user-generated content. User-generated content can also include comments and discussions that users have on social media platforms, forums, and other online communities. Basically any content about your product or service that your customers create.

## What is curated UGC?
Naturally, curated UGC refers to user-generated content that has been selected and organized by a company or website for a specific purpose. This process of selection and organization is known as curation.

There are many reasons why companies or ecommerce stores might curate user-generated content as part of their marketing strategy. For example, they might do it to showcase the best or most relevant user-generated content to their audience, to highlight certain themes or topics, or to highlight user-generated content that aligns with the company's brand or value propositions. 

## Do ecommerce brands need curated UGC?
In short, yes, it should be a key part of your marketing strategy. There are several reasons why curated user-generated content (UGC) can be valuable for ecommerce businesses:

1. **Builds trust and authenticity:** Curated UGC can help to build trust and authenticity with potential customers, as it showcases the experiences and opinions of real users. This can be especially valuable for ecommerce businesses, as customers may be more likely to trust the experiences and opinions of other customers than they are to trust marketing messages from the company. This can be especially important for new products, services or shopping experiences. CarDoor showcases its online car buying experience in its creatives with polished UGC.

2. **Improves the user experience:** Curated UGC can make an ecommerce website or platform more dynamic and interactive, which can improve the user experience. This can be especially important for businesses that rely on customer reviews and ratings to help customers make informed purchasing decisions.

3. **Increases social proof:** By showcasing UGC on your ecommerce website or social media channels, you can increase social proof and help to build a sense of community around your brand. This can be especially valuable for ecommerce businesses, as it can help to increase the perceived value of your products and services.

4. **Helps with SEO:** Curated UGC can also help with search engine optimization (SEO). By including user-generated content on your website, you can add fresh, relevant content to your site, which can help to improve your search engine rankings.

## What’s the best process for curating UGC?
There are several steps you can follow to curate user-generated content on social media platforms:

1. **Set clear guidelines:** Before you start curating user-generated content, it's important to establish some clear guidelines for what type of content you will and will not accept. For example, you might specify that you will only accept content that is appropriate and respectful, and that[ aligns with your brand's values](https://www.forbes.com/sites/forbesagencycouncil/2019/10/18/brand-safety-and-brand-suitability-on-ugc-platforms-are-different-and-brands-need-both/) and tone. You might also want to only use content that was created by real people and your actual customers showing your product in action rather than sites that churn out reviews. 

2. **Identify relevant hashtags:** To find user-generated content to curate, you can search for relevant hashtags on social media platforms. This will help you discover content created by users and shared using the hashtag you are searching for. Ideally, you will have already defined an owned or branded hashtag and your customers will be using this in their posts. 

3. **Review and select content:** Once you have identified some potential user-generated content, you will need to review and select the content that meets your curation criteria. This might involve reviewing the content for quality, relevance, and appropriateness, and deciding which pieces of content to showcase on your social media channels. 

4. **Get permission:** Before you can share user-generated content on your social media channels, you will need to get written permission from the user who created it. This typically involves reaching out to the user and asking for their consent to share their content.

5. **Use it:** Once you’ve selected your UGC and gotten permission from the creators. You need to download and store it all together in a structured format, not too dissimilar to [creating a swipe file](https://yoinked.co/blog/what-is-a-swipe-file). To use the content you can share it on your own social media channels or incorporate UGC into your product pages or across your online store as a form of social proof. Some companies often go one step further and share UGC in their Facebook ads. 

![Vessi - Social Proof Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348184/Vessi_Social_Proof_Facebook_Ad_f9fb5de493.png)
[Vessi's Facebook Ads](https://yoinked.co/company/vessi) leverage UGC extensively

6. **Credit the creator:** When you share user-generated content on your social media channels, it's important to credit the creator and provide a link back to their original post, if possible. This helps to show your appreciation for the user's content and to give them the recognition they deserve. It also lets others know that their content has the potential to be picked up and shared more widely, this can be great bait for influencers. 

7. **Monitor and engage:** Once you have started curating user-generated content, it's important to monitor and engage with the content and the users who are creating it. This might involve responding to comments, answering questions, and thanking users for their contributions. This can help to build a sense of community and engagement around your brand. If you’re leveraging UGC in bottom-of-the-funnel creatives you also want to monitor its impact on conversions. 


Overall, curated UGC can be a valuable tool for ecommerce businesses as it can help to build trust, improve the user experience, increase social proof, and improve SEO. By showcasing UGC on your website and social media channels, you are effectively using product reviews to help you create content that would otherwise be a part of your ecommerce marketing strategy. It also goes one step further by allowing you to connect with your customers and build a loyal, engaged community around your brand.




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What is Curated UGC & Why Ecommerce Stores Need It

As a digital marketing pro (or novice) you likely know Facebook advertising can be a powerful tool for reaching potential customers and growing your or your client's business. But to get the most out of your Facebook ads, you need to create ad copy that captures people's attention and encourages them to take action. Writing effective Facebook ad copy can be challenging, but with a little bit of knowledge and effort, you can create ads that drive results. Here are some key tips for writing ad copy that converts on the world's largest social media platform.
 
![Monkeys Writing Ad Copy.gif](https://res.cloudinary.com/get-growth/image/upload/v1670914668/Monkeys_Writing_Ad_Copy_4acd61aee0.gif)
 
 ## Table of contents
 - Identify your target audience
 - Take a peek at your competitor's ads
 - Create a compelling headline
 - Keep it short and sweet
 - Use persuasive language
 - Highlight your value proposition
 - Use action verbs
 - Use social proof
 - Use different formats
 - Test and optimize
 - Bonus Tip - Landing Page Optimization
 
## Identify your target audience
Before you dive into these tips for writing effective Facebook ad copy, it's also important to consider how target audiences and landing pages impact the performance of your Facebook ads. Your target audience is the group of people you are trying to reach with your ads, and choosing the right target audience is crucial for the success of your ad campaign. Facebook allows you to target your ads based on factors such as age, gender, location, interests, and more. By carefully selecting your target audience, you can ensure that your ads are being shown to people who are most likely to be interested in your business. Aligning your ad creative with your target audience’s needs is key to creating compelling, speak their language. 


## Take a peek at your competitor's ads
One of the joys of Facebook advertising is the ability to see your competitor's ads. By checking out your competitor's Facebook page, you can see their ads in the Facebook Ad Library. Assuming they have the same target audience as you, you can assume they have optimised their creatives for the same folks you are targeting. Don’t just look at your competitors though, take inspiration from folks in the same industry but in different geographies. Similarly, look to companies that offer a similar product or service, for example, if you have a SAAS product, look to other SAAS companies. Once you've found some great creatives, combine all these inspirational ads into a [Facebook swipe file](https://yoinked.co/blog/facebook-ads-swipe-file-101).


## Create a compelling headline
A compelling headline for a Facebook ad is crucial for grabbing the attention of potential customers and making them want to click on your ad. The headline should be short, clear, and to the point, using strong, action-oriented language. Avoid cliches and overly salesy language, and instead, focus on highlighting the benefits of your product or service. For example, instead of saying "Buy now and save big," try something like "Transform your home with our top-rated products." Make sure your headline is relevant to the rest of your ad copy and speaks to the specific needs and interests of your target audience.
 
## Keep it short and sweet
[Facebook users scroll quickly](https://digiday.com/media/advertisingweek2015-facebook-finds-that-fast-scrolling-millennials-consume-ads-2-5-times-faster/) through their news feeds, so it's important to grab their attention with short, punchy ad copy. Aim for ad copy that is no more than a few sentences long and gets straight to the point. Avoid using unnecessary words or phrases, and focus on communicating your message in the most concise and effective way possible.
 
## Use persuasive language
Your ad copy should be persuasive and compelling, encouraging people to take action. Use words and phrases that evoke emotion and create a sense of urgency, such as "limited time offer" or "act now." Be creative and think outside the box when it comes to crafting your ad copy, and try to create a sense of excitement and anticipation in your audience.
 
## Highlight your value proposition
Your ad copy should clearly communicate the value that your product or service offers to potential customers. What makes your business unique? How will customers benefit from what you have to offer? How does your product address their pain points? Be sure to include this information in your ad copy. This will help potential customers understand why they should choose your business over the competition, and it will give them a compelling reason to take action on your ad.
 
## Use action verbs
Action verbs, such as "buy," "register," or "sign up," can help encourage people to take action on your ad. Use action verbs in your ad copy to make it clear what you want people to do, and make it easy for them to take that action. For example, if you want people to sign up for your email newsletter, use the action verb "sign up" in your ad copy, and make sure the call-to-action button on your ad says "Sign Up" as well.
 
## Use social proof
Some of the best-performing Facebook ads leverage great [social proof](https://usetrust.io/blog/does-social-proof-really-work/). A target audience that has never purchased your product or service, might be eager to purchase but not fully convinced. Your ad copy and creative can include reviews and testimonials from your existing customers, encouraging prospects to make a purchase.
 
## Use different formats
Facebook and Instagram have a wide and ever-changing variety of ad formats, from carousel ads, and video ads to image ads. Each has its own strengths, and incorporating each format into your campaigns ensures your creatives get in front of your target audience, in the right place, at the right time. For example, a carousel ad is great at showcasing multiple products that might interest your audience or can be used to show off all your social proof and reviews. 

 
## Test and optimize
The only way to know for sure what works and what doesn't when it comes to Facebook ad copy is to test and optimize. Try different ad copy variations and see which ones perform best, tweak everything, from headlines and images to link descriptions and calls to actions.  Use your collected data to refine your ad copy and improve your results. You can also use [Facebook's A/B testing](https://www.facebook.com/business/help/1738164643098669?id=445653312788501) feature to easily compare the performance of different ad copy versions and see which one performs best. 
 
## Bonus Tip - Landing Page Optimization
All the ad optimisation in the world is useless without a well-designed conversion-optimized landing page. A well-designed landing page can help convert ad clicks into customers, but a poorly designed landing page can have the opposite effect. Your landing page should be relevant to the ad copy and the target audience, and it should include a clear and consistent call to action. 

## Conclusion
This may sound like a lot of things to consider, but it’s all very manageable if you follow the steps. Empathise with your target audience, create simple and compelling ad copywriting and visuals that align with your audience's needs. And test, experiment, and figure out what works best for your customers. You’re well on the way to creating great facebook ads that drive conversions and revenue. Get started!


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How to Write Facebook Ad Copy that Converts

## Intro
In this blog, we will share everything you need to know about a Facebook ads swipe file, starting with the definition.

A Facebook ads swipe file is a collection of successful ads marketers use as inspiration or templates for their ads. This ad collection is typically stored in a document or folder with notes on what made them effective. 

## Table of contents
- How to see all Facebook ads
- How to find good brands to type into the Ad Library
- How to create a Facebook ad swipe file
- How to find successful ads from companies
- How to share a Facebook ad swipe file

## How to see all Facebook ads
What platform can provide transparency on all active Facebook ads? 
Why the ad library can, of course!

![Marketer copying from the Facebook ad library](https://res.cloudinary.com/get-growth/image/upload/v1670571889/marketer_copying_meme_9f1448d587.png)

A marketer's best friend, the [Meta ad library](https://www.facebook.com/ads/library/) is your free one-stop shop for all active Facebook and Instagram ads.

The Meta ad library is easy to use and requires only a keyword or advertiser name to start a search. Completing a quick search will immediately give you a window into the live ads currently run by any related companies. 

This simple process offers a valuable real-time opportunity to see what other companies are doing.
![Example of the Meta ad library](https://res.cloudinary.com/get-growth/image/upload/v1670572059/meta_ad_library_8036ec62da.png)

### 💡Top Tip when searching for great ads💡
When browsing a company’s ads, note down any current or seasonal trends you may have missed in your campaigns.
## How to find good brands to type into the Ad Library
When searching for inspiration, Look to specific industries known for running effective ads.

For example, e-commerce companies must regularly test their ads to meet their revenue goals. With that in mind, try searching for: 
- software
- entertainment
- education
- airline companies 

These companies have created some of the [best Instagram ads](https://yoinked.co/blog/best-instagram-ads) and can provide practical examples for your own campaigns.
![Example of Instagram ecommerce ads](https://res.cloudinary.com/get-growth/image/upload/v1670572242/Group_67_1_a5419c2ba2.png)

Companies that actively market towards you can also be an excellent place to start. 

Additionally, top marketers who feature on podcasts often list companies they work with. Be sure to look up these companies in the Meta ad library. 
## How to create a Facebook ad swipe file
Once you have identified ads, you can begin creating a Facebook ad swipe file to [store your ad inspiration](https://yoinked.co/blog/ad-inspiration-resources-marketers). 

**There are four known methods to create a Facebook ad swipe file**
1. Screenshot ads you like and save them into organized files on your computer.
2. Copy and paste ads into word docs and save them into organized computer files.
3. Save ads you see while browsing Facebook directly to the platform itself.
4. Bookmark links of ads to your browser.

_Note_: Once an ad is paused or deleted, the links to that ad will no longer work; therefore, methods 1 and 2 are the most reliable ways to store ads.
## How to find successful ads from companies
Scroll to the bottom of the Facebook ad library search results to find the oldest active ads for a company. If ads have been running for a considerable time, it means one of two things. 

1. The company is wasting money and has forgotten to remove an old ad. OR
2. That ad is an example of a high-converting Facebook ad. The advertiser is likely running it for a long time due to performance and overall engagement. 

### 💡Top Tip💡
When you’re building a swipe file, don’t just look at ads from your competitors. Make sure to look at some leaders from other industries. If an ad shows potential in another industry, then swipe it!

## How to share a Facebook ad swipe file
Once you’ve collected your great ads, you will need to find the easiest way to share ads with your team. One of the most popular ways is through a platform like Slack. 

If you are not already sharing marketing inspiration in your #marketing_inspiration channel on Slack, introducing this practice is likely well-received. 

However, if you continue to share boring ads that promote yet another one of your competitor’s webinars, your team may lose interest and start snoozing notifications for this channel. 
It is essential to provide a variety of inspiration and avoid sharing too many ads for similar content.
![Spongebob competitor ad meme](https://res.cloudinary.com/get-growth/image/upload/v1670572594/spongebob_squidward_meme_acc62c4de6.png)
Want to learn more? Take a look at our blog “[what is a swipe file? And how to easily make one](https://yoinked.co/blog/what-is-a-swipe-file)”.





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Facebook ads swipe file 101

[Good artists borrow, and great artists steal](https://quoteinvestigator.com/2013/03/06/artists-steal/). We’re not saying marketers are artists, but… they can be a creative bunch at times.
It doesn’t mean you should straight up steal someone's work and call it your own. What it means is to take someone’s already great idea, and make it your own - creating something even better. Why start with a blank page?
Learning how to do this in a time-efficient way allows you to speed up your own creativity! 
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<img src="https://res.cloudinary.com/get-growth/image/upload/v1669363864/yoink_ae16889060.gif">
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## So what is a swipe file?

A swipe file is a collection of creative pieces, brought together in a structured way, to inspire you in your time of need. Whether you actively hunt these pieces down or stumble across them in the wild, you’re saving creative that grabbed your attention enough to be swipe worthy. In this day and age, digital swipe files can contain blog posts, emails, landing pages, social media posts, PPC ads, and the list goes on.


## Types of swipe files

A swipe file needs to be useful for the marketer using it, so its contents need to be based on your needs.  More often than not, this depends on your role, for example, if you specialize in email marketing you likely don’t care too much about social posts.

### Social media swipe file
If you’re a social media manager, your [social swipe file](https://www.pinterest.ie/justinmwhitaker/social-media-swipe-file/) should be geared towards creatives you’ve come across that are on the social media platforms you manage. Look for posts with high engagement as a sign of good quality content.

### Email marketing swipe file
Managing email marketing for your company? You’ll likely want to sign up for newsletters and sales sequences of your competitors, saving all their interesting sends. Take note of the email copy, subject lines, time of send and graphics. [Reallygoodemails](https://reallygoodemails.com/) can be a great source of inspiration when it comes to building an email swipe file. 

### Performance marketing swipe file
If you’re in charge of PPC campaigns, you’ll likely want to keep a keen eye on your competitors' ads. Use tools like the Facebook Ad Library for paid social. For display ads it can be a little tricky, you’re likely going to have to take a screenshot once you stumble across them in real life. 

### Copywriting swipe file
Whether you’re focused on email copy, sales pages, sales letters, blog posts, or a content marketing plan. Marketing and copywriting are strongly related and writer's block can be a pain! Use tools like SEMRush to keep an eye on competitor blog posts, so you get a notification when a piece of content goes live. Don’t stick to just your industry or market though, look further afield for more novel copy.


## How do you create a swipe file?
All this talk of the difference between swipe files doesn’t really help unless you can make your own! In the old days of the Mad Men era, it used to be a physical folder of magazine cutouts and pictures. Nowadays with the joys of modern technology, your swiped creatives can be tagged, filterable, cloud-based and instantly accessible anywhere in the world with the right tool.

Regardless of how you store the file, you’re likely going to be using screenshots and copying and pasting text into documents, it’s not glamorous but it gets the job done. 

### Google Drive or iCloud
Don’t treat this like your desktop with a million screenshots. The trick to building a swipe file and storing it in a cloud drive is to keep it organised. By the way, use this method for all assets other than emails, we get into that later.


Consistent folder structure. Breaking things down in the most logical way, whether by platform, creative type or message. For example, Facebook > Feed Ad > Social Proof


- **[Labels](https://support.google.com/a/users/answer/10898474?hl=en) or tags** Within your folders you should use these where it makes sense, maybe you’re focused on the top, middle or bottom of the funnel. Or maybe you want to be able to search by the format of the creative, video, image, carousel, etc. 


- **Clear and consistent naming conventions** Don’t just save the screenshot or doc with the default name. Think it through and continue to use the same pattern. Use the company that initially created it, the messaging used and anything else relevant. For example Best Buy - Black Friday Laptop Discount 2022


- **Clear rules** A swipe file made by one person is good, made by many people is great. With cloud-based storage, your teammates can also add new creatives they find inspiring. The key to this is having clear rules on how it works, and ensuring everybody sticks to them. (Don’t be that person saving things in the wrong place)


### Email Storage 
An email swipe file can be a difficult beast to manage. There are so many factors to an email that a single screenshot often won’t cut the mustard. Think about it, you have subject lines, preview text, send times, long copy and graphics. Don’t worry though, it’s easy to manage once you know how. 

- **Labels or folders** Whether you’re on Gmail, mail or outlook, they all have a method for bucketing emails into labels or folders. Normally it’s to manage your workload but in this case, it’s to categorise the emails you find most inspiring. 


- **Automated rules** If you’re keen to keep an eye on a specific company's email marketing, sign up for their emails and [setup a rule](https://support.google.com/mail/answer/6579?hl=en#zippy=%2Ccreate-a-filter) to automatically categorize them in a folder or label.

### How to use a swipe file?

Simply saving assets in a structured way doesn’t get you to the end goal, they can spend an eternity gathering digital dust and giving you no value. 
The key to using a swipe file is to integrate it into your creative processes. Have a new campaign coming up? If you’re a marketing team of 1 or 100, open up your swipe file before your creative brainstorming. Look through the well-organized and up-to-date creatives and inspire your new campaign. By doing this you can hit the ground running and create something new and unique. And maybe someday, you’ll find your creatives inspiring others (or being shamelessly stolen).


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What is a swipe file? And how to easily make one 

A person is on their phone. 

They’re scrolling through Instagram. 

They see your Instagram ad. 

They scroll by your Instagram ad.

They’ve scrolled by your Instagram ad 😔. 

What went wrong? Why didn’t they click? Why didn’t they read the headline you spent hours creating? Don’t worry; this happens to thousands of businesses on Instagram daily.

So how can this article help? One word - inspiration.
 
Once you have decided on the ad objective, audience, and best time to run your Instagram ads, you can begin to focus on your winning design and message that you wish to get in front of the Instagram user. 

At this point, many of us will begin to experience writer’s block and struggle to get creative with ad copy and design. We have been in your position and can confidently say that the [Yoink](https://yoinked.co/) Marketing Analysts are here to help 😉. 

Digital marketing is hard enough as it is, so take a look through our collection of best Instagram ads below to help kickstart your next campaign.

## Table of contents

# Best Instagram Ads by Industry
Great Instagram ads can appear in many formats, such as sponsored posts, video ads, and carousel ads. To ensure we showcase a variety of high-quality ads in this blog post, we have selected various ad types across multiple industries.

## McDonald’s
**Industry:** Food

In a McDonald’s ad, you would expect to see them offering specials on big macs or announcing that the shamrock shake is now back in all locations. The ads we found, however, do neither of those things. 

While McDonald’s has years of global recognition as an advantage, they still have to keep top of mind for us hungry humans thinking about our next meal. 

See below as they go for a more casual approach by using a meme format to promote some of their products.
![McDonalds - Instagram 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667460792/Mc_Donalds_Instagram_1_d3a77b520c.png)

### High-Quality Takeaways
#### Meme Ads
Did someone say meme-based advertising? Mcdonald’s marketing and design teams clearly have artistic freedom regarding their Instagram ad design. Clever, recognizable format, product placement, this meme has it all.

💡 If you have the freedom to use memes in your ads, then why not? While the meme generator is a great place to start, be sure to consult your design team before making any quick decisions.
![Marketing Design Meme.png](https://res.cloudinary.com/get-growth/image/upload/v1667546111/Marketing_Design_Meme_0c579bf8f6.png)

#### Intentional Mistakes
‘Straws?!?.. A McFlurry doesn’t have straws?!?’ *clicks skip*.

Not only has this ad captured attention through its meme formatting, but it also gets eyeballs for its intentional mistake - 👏There 👏Are 👏No 👏Straws. 

As we are so used to seeing the ReCaptcha robot test, it’s become a knee-jerk reaction to answer the question before proceeding. As a result, people click skip, and McDonald’s gets a click.

##### **Instagram Ads from the same McDonalds digital marketing campaign**
![McDonalds - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667461084/Mc_Donalds_Instagram_Ad_2_31cd2ebebc.png)

## Hello Fresh
**Industry:** Food

In this ad, HelloFresh hits Instagram users with ad copy stating their food delivery service is, in fact **cheaper** than grocery shopping - a bold claim🤔
![HelloFresh - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667458681/Hello_Fresh_Instagram_Ad_1_4d692b71fc.png)

### High-Quality Takeaways
#### Scroll-stopping Image Copy
For once, the first thing that catches your eye in food-based advertising is NOT the food itself. Putting your most significant benefit in four simple words is challenging for most businesses, but HelloFresh has nailed it.

Cheaper. Than. Grocery. Shopping.
#### Discounts
$3.99 for a steak dinner? Sign us up! Strong intro offers not only help to seal a sale; they give new customers a chance to try multiple products.

##### **Instagram Ads from the same Hello Fresh digital marketing campaign**
![HelloFresh - Instagram Ads 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667458267/Hello_Fresh_Instagram_Ads_2_31c82301d9.png)
## Swoop
**Industry:** Travel

Are you tired of using the same old “BIGSALE” or “GET10” coupon codes for sales? 

The example below is Instagram advertising at its finest and is sure to kickstart coupon creativity for your next sale campaign. 
![FlySwoop - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667460336/Fly_Swoop_Instagram_Ad_1_c1ce511ea2.png)
### High-Quality Takeaways
#### Coupon Creativity
Not only do Swoop create their own words for their coupons, but the ad they create to promote the coupon is quite simply an explanation of this new word - Memorable and effective. 
#### Bright Colors
Swoop is fortunate that their primary brand colors are so eye-catching, as it helps to slow down thumb scrolling. 

**💡 Quick tip:** Why not try using some of your brighter secondary brand colors when promoting a deal that cannot be missed?

##### **Instagram Ads from the same Swoop Airlines digital marketing campaign**
![FlySwoop - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667460372/Fly_Swoop_Instagram_Ad_2_8593442844.png)
## Lime
**Industry:** Travel

Simple, bright, and strong placement.
![Lime - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667461802/Lime_Instagram_Ad_1_a4a4877069.png)
### High-Quality Takeaways
#### Hashtag Campaign
In these ads, Lime gives a good example of a branded hashtag campaign. The message is displayed on a bright background, and visual imagery is used well to relate back to the hashtag message.
#### Product Convenience
These ads all have one thing in common, convenience. Some people may think that using services like Lime is more hassle than they’re worth. In these ads, they don’t only promote a ‘green’ message, showing it’s a more sustainable way for quick travel, but they have models that show off how convenient it is to actually use their service.

##### **Instagram Ads from the same Lime digital marketing campaign**
![Lime - Instagram Ad 3.png](https://res.cloudinary.com/get-growth/image/upload/v1667461836/Lime_Instagram_Ad_3_ecdc5eaae0.png)
## Slack
**Industry:** Software
![Slack - Instagram Ads 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667544716/Slack_Instagram_Ads_1_293c9bfb26.png)
Slack is a very [useful resource for brainstorming and storing ad inspiration](https://yoinked.co/blog/ad-inspiration-resources-marketers), which is exactly the benefit they’re promoting in this next great Instagram ad.
### High-Quality Takeaways
#### Simple Ad Format
This ad is text on a solid background. Plain and simple. 

Outlining a benefit that tackles your target audience’s pain points in this style should pique interest ✔️. 
#### Call to Action
For anybody that needs a gentle push over the line, a CTA that offers 50% off will help to get a few credit cards out. Typically a call to action will state “learn more” or “buy now.” Slack cut to the chase and used the discount as the CTA button.

**💡 Quick tip**: Try including a CTA button in your Instagram ads to give clear direction

##### **Instagram Ads from the same Slack digital marketing campaign**
![Slack - Instagram Ads 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667544752/Slack_Instagram_Ads_2_11254d142a.png)
## Canva
**Industry:** Software 
![Canva - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667544795/Canva_Instagram_Ad_1_057d7257f1.png)
### High Quality Takeaways
#### Demonstration Ad
With the right audience targeting, an ad with a quick product demo will speak a thousand words. This ad from Canva shows a demo that gets right to the point. Oh, and it also includes a happy dog. The dog got bonus points 🐶.
#### Messaging Using Benefits
Using benefits as the graphic copy is so effective in Instagram ads. If your message is right and explains how it can help tackle a customer’s pain point, then it is bound to spark interest.

##### **Instagram Ad from the same Canva digital marketing campaign**
![Canva - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667544828/Canva_Instagram_Ad_2_adaecbf1dc.png)
## Hulu
**Industry:** Entertainment

The following ad from Hulu could be from a remarketing campaign and was shown as an Instagram story ad. 
Their battle is fighting for consumers’ eyeballs, and their weapon is a small font with empty space.
![Hulu - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667544880/Hulu_Instagram_Ad_1_b8e060a997.png)

### High Quality Takeaways
#### Small Font
Bigger is always better, right? Not for this ad! The designers at Hulu have opted for a small font size and lots of empty space. 

Why choose a style that Instagram users can hardly see? 
Perhaps a small font might spark a natural curiosity and could encourage the ad viewer to stop scrolling and zoom in for a closer look.

**💡A/B test opportunity**: Next time your manager says, “that text is too small; I can hardly read it,” - let the data decide with an A/B test. Try creating one Instagram ad with a larger graphic copy and one with a smaller copy.
#### Less is More
The result of using a small font means that these ads have lots of empty space. With no product shots or humans smiling, there is little to distract from the primary message. 
Ad link

##### **Instagram Ads from the same Hulu digital marketing campaign**
![Hulu - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667544912/Hulu_Instagram_Ad_2_790540870c.png)
## Sephora
**Industry:** Beauty and Personal Care

When you have multiple products to offer and want to avoid basic photo ads, why not showcase your products individually by sharing solo benefits and repeating keywords that will resonate with your target audience? 
![Sephora - Instagram Ads 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667544944/Sephora_Instagram_Ads_1_cd4bb7ff4f.png)
### High-Quality Takeaways
#### Repetition
If you say it once, why not say it - 1,2,3, ...7 times? 

In this ad, the “new” graphic block sets a great foundation for the ad and really emphasizes that this is a new acne product. 

That’s right; it’s not an old acne product that has come and gone - it’s a new product.
#### Benefit Promotion
Humans are naturally curious. We see a fact, and we read the fact. 
Not only that, we will agree, disagree, or simply be indifferent about the said fact. 

So, not only do bold caps headlines in ads show what the product has to offer in terms of benefits - when combined with a fact, they help to capture attention and can increase ad engagement. 
## Ninja
**Industry:** Household Appliances
![Ninja - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667544989/Ninja_Instagram_Ad_1_62df85facd.png)
### High-Quality Takeaways
#### Processing Fluency
In these ads, Ninja opts for a design with high processing fluency. 

Big logo, one benefit, 3 product options - done. 

The focus of the ad is that humans tend to prefer things that are most easy to understand. Therefore, these ads work because the less mental processing power required by our brain to understand the ad, the better. 
#### Black and White Ads
Fortunately, Ninja’s brand colors are black and white. These colors make it extremely easy for Ninja to strip down their household appliances, clearly showing the viewer what is being presented to them and what to focus on.

##### **Instagram Ads from the same Ninja digital marketing campaign**
![Ninja - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667545018/Ninja_Instagram_Ad_2_353d9c6de4.png)
## Manscaped
**Industry:** Electronics

While all three ad examples below aren’t from the exact same ad campaign, they all use ad graphics that show off the Manscaped product in a rather unusual setting.
![Manscaped - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667545046/Manscaped_Instagram_Ad_1_88fbbd1aa9.png)
### High-Quality Takeaways
#### Double Meaning Ad
This campaign at first seems bizarre, as Manscaped intends to show their primary product upfront, but in fact, there is another meaning presented behind the image when you look at it a little closer. This style of ad is very captivating and, when done well, can potentially achieve levels of virality.
#### Color Symbolism
Graphic designers across the world would squirm with discomfort at the thought of using non-brand colors in Instagram ads 😱. Graphic designers at Manscaped, however, decided to bend those rules and chose to take advantage of color symbolism. They have pink (tenderness), blue (calmness), and green (safety) - all quite fitting for a company selling male grooming devices.

##### **Instagram Ads from the same Manscaped digital marketing campaign**
![Manscaped - Instagram Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667545076/Manscaped_Instagram_Ad_2_b953502b53.png)
## Masterclass
**Industry:** Self Development

Masterclass ads are usually filled with famous faces, so when we came across these ads filled with course benefits, something jumped out. 
![Masterclass - Instagram Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667545101/Masterclass_Instagram_Ad_1_807befdfb6.png)
### High-Quality Takeaways
#### Highlight Keywords
So yes, this is an ad that just lists benefits with two lines of bolded text. However, These ads use a gray font that shows benefits for their own courses to highlight the important bolded message in these ads. Typically, we might see companies use a bold font on a plain background, but these ads force you to read between the lines (of relevant copy) to get to the main message.
#### Meme Font
Impact font, a.k.a; the meme font, is used here, leveraging familiarity. As memes have grown in popularity over the last ten years, we’ve become more inclined to read something based solely on the font being used. A great tactic to increase thumb stop rates.

##### **Instagram Ads from the same Masterclass digital marketing campaign**
![Masterclass - Instagram Ads 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667545128/Masterclass_Instagram_Ads_2_835d772632.png)

So that’s our current list of best Instagram ads. We’ll keep watching the Instagram feeds for high-quality content and continue to update this article. 

### **Keen to learn more? Take a look at our resources below.**
















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Best Instagram Ads

# How Ryanair set the standard for airline advertising on TikTok
To help you navigate the internet’s most trending app, we’ve compared four different airlines’ organic TikTok content to understand how Ryanair continues to grow its following.
## Ryanair TikTok Style
Since TikTok’s rise in popularity in 2019, the app has become a valuable marketing tool for many brands. Yet few have grasped the attention of the app’s gen-z demographic like Irish airline Ryanair. Where other brands remain corporate and product-focused, Ryanair’s marketing team has created a TikTok account that remains incredibly informal, as though it were just another internet meme account.

TikTok’s short video format demands an immediate hook to hold viewers’ attention. Ryanair’s TikTok posts are easily recognizable due to the consistent use of a filter that personifies their 737 aircraft with the facial features of two eyes and a mouth. This sentient plane posts roughly three times a week, with videos that twist current trends to be more airplane centered. The perfect example of this content style is their most viewed video that depicts an airplane lusting over actor and teen heartthrob Timotheé Chalamet.

https://www.tiktok.com/@ryanair/video/7096865604266708230?is_from_webapp=1&sender_device=pc&web_id=7145231755955209733

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ryanair/video/7138071334243831046" data-video-id="7138071334243831046" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@ryanair" href="https://www.tiktok.com/@ryanair?refer=embed">@ryanair</a> Welcome back to the party 😈 <a title="ryanair" target="_blank" href="https://www.tiktok.com/tag/ryanair?refer=embed">#ryanair</a> <a target="_blank" title="♬ original sound - Ryanair" href="https://www.tiktok.com/music/original-sound-7138071319749069574?refer=embed">♬ original sound - Ryanair</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

## Ryanair TikTok Marketing Success
The budget airline has a reputation of being very low quality, yet they remain in high demand due to their competitive pricing. Ryanair comedically leans into this reputation with the self-deprecating tone of their videos, often going as far as making fun of their own customers. 

https://www.tiktok.com/@ryanair/video/7138071334243831046?is_from_webapp=1&sender_device=pc&web_id=7145231755955209733

Ryanair’s TikTok is well received as they have amassed over 20.3 million likes, and their comment sections are often filled with reviews such as ‘Ryanair best Airline on TikTok!!’ The comment section has proved to be an equally effective form of communication as customers directly discuss with the person running the account as comments such as ‘Whoever runs this account deserves a raise’ are pinned by the admin. Humanising the person behind the account allows for maximum engagement as viewers feel as though they are simply doing a favor for a friend by engaging with the content, which proceeds to further the promotion of the brand.

### United Airlines
The US-based budget airline United has also joined the social media platform in hopes of gaining media attention. Although they have not amassed the same popularity as Ryanair, United still holds 4 million likes. This can be majorly credited to a celebrity collaboration with former Disney stars Aly and AJ.

Although United has dropped its corporate tone, they continue to promote the brand in a positive light with the help of trending audios. Unlike Ryanair, they have yet to post any responses to the frequent criticisms or scandals that the company faces. TikTok’s audience cannot see past United as a brand and therefore are less likely to interact with the impersonal account.

https://www.tiktok.com/@united/video/7142969657287331114?is_from_webapp=1&sender_device=pc&web_id=7145231755955209733

### EasyJet
Swiss airline EasyJet has also taken to TikTok, currently boasting 1.6 million likes. Despite partaking in current trends, EasyJet hasn’t perfected the casual and almost ‘effortless’ style of video received well online. The timelapse video below displays how nice an EasyJet take-off is, yet many comments were critical of how long the plane spent taxiing on the runway. If EasyJet had instead made a self-aware joke about their continuous delays, the video might have been received better by their audience.

https://www.tiktok.com/@easyjet/video/7138314371977022726?is_from_webapp=1&sender_device=pc&web_id=7145231755955209733

### Emirates
The luxury airline Emirates holds only 10.9 thousand likes in total. The brand maintains its luxury image with very polished content that rarely follows current trends. This content is not comedic or relatable and does not engage TikTok’s users. Their videos aren’t necessarily bad, but they don’t cater to the broader TikTok audience in the same way that the budget airlines do. 

https://www.tiktok.com/@emirates/video/7138373022980836609?is_from_webapp=1&sender_device=pc&web_id=7145231755955209733

TikTok thrives on creators being candid and, at times, oversharing. For brands trying to gain a following, displaying a carefully curated feed has proven not to engage those who use the app. 
If you feel the platform is the right place to promote your business, lower all your preconceived standards of professionalism when creating for TikTok.

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 How Ryanair set the standard for TikTok videos

If you’re running an ecommerce business or you manage ads and just landed your first ecommerce client, you’ll likely already know about the potential Facebook ads offer. 
With over 80% of the population on Facebook, it makes complete sense to leverage this channel to attract customers. 

Think about your own personal experience, if you’ve scrolled through Facebook or Instagram you have definitely noticed enticing ads for products that interest you. The targeting is so accurate it’s often a little creepy and makes you wonder whether they’re listening into your conversations 👀.

With so many ads competing for everyone’s attention, the best way to standout is through enticing copy, eye-catching creative and precise targeting. 

In this article, we’ll break down some of the best ecommerce ads on Facebook so you can hit the ground running with your own campaigns and in the end, we’ll tie it all together with a few choice tips!

### Sephora
A huge beauty brand in North America, Sephora is a household name. In this creative, they’ve used striking green tea colours to convey their perception that the product on offer is natural. Their use of video is by default likely to [engage users more](https://sproutsocial.com/insights/facebook-posting-tips/). 
Looking at the copy in the ad copy and the creative itself, they focus on the product's benefits. Quoting percentages to add validity to their claims, driving traffic to their ecommerce store.

>💡Incorporate bold images to stand out in customers' feeds. Call out study results to prove product features.

![Sephora - Fresh Tea Ad Facebook](https://res.cloudinary.com/get-growth/image/upload/v1664347857/Sephora_Fresh_Tea_Ad_Facebook_62d7f39d6f.png)

### Old Navy
A subsidiary brand of Gap, Old Navy has a significant market share. A large part of their customer base is young families.
Similar to some of the bigger hitters in this list we can see video being used in their creative. Calling out their target audience directly in the copy, Old Navy uses the term “for the whole fam”.  
There is also an element of [urgency in their creative](https://www.smartinsights.com/digital-marketing-strategy/psychology-urgency-9-ways-drive-conversions/), showing a limited-time offer of today only, they encourage the user to take action or face losing out on the deal.

>💡 Use limited-time offers to build urgency. Incorporate terms and phrases your target audience relates to. 

![Old Navy - Denim Ad Facebook](https://res.cloudinary.com/get-growth/image/upload/v1664347956/Old_Navy_Denim_Ad_Facebook_ea6faa2b9a.png)

### Amazon
There’s no introduction needed for this company, when you think of ecommerce, you think of Amazon. 
With the breadth of products they carry, the problem they face is the scalability of their ad management. Imagine they needed to create unique ad copy for all of their Facebook advertising for all of their products, it’s next to impossible. 
Their approach is to use generic copy, related to the product’s broad category, in this case, hand tools, and use individual product images in carousel ads.
On its own this isn’t the best approach. However, when you layer on remarketing whether by use of a Facebook pixel or uploading lists of existing customers’ data to build lookalike audiences. You create a scalable ecommerce advertising machine, using custom audiences and [dynamic ad creatives](https://www.facebook.com/business/help/170372403538781?id=244556379685063) to drive high-quality traffic. Not bad for a chimney brush seller. 

>💡 Tap into your customer data to remarket the right product, to the right customer. 

![Amazon - Cleaning Brush Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348039/Amazon_Cleaning_Brush_Facebook_Ad_20de8cec13.png)

### Vessi - Product Demo Ad
Vessi is a footwear startup based in Canada. Specializing in waterproof sneakers and casual footwear. In this ad, they’ve used real-life testing to show the benefit of their product to Facebook users. They also use a simple coupon code to entice customers with a discount. 
Waterproof shoes have a clear use case in rainy weather, increasing the amount they spend on wet winter days is a great way for them to get in front of the right audience at the right time. 

>💡 Product action videos can help get by customer concerns

![Vessi - Product Demo Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348121/Vessi_Product_Demo_Facebook_Ad_8bdabeb2e5.png)

### Vessi - Social Proof Ad
Another shout-out for the Vessi marketing team on this list. They’ve gotten several well-known local influencers to give their opinion on their sneakers, this is a great strategy to get in front of the chosen influencer's social media followers, while also incorporating an element of [social proof](https://blog.hubspot.com/marketing/social-proof-examples). They hit home on the social proof again by highlighting the number of 5-star reviews they have.  All in all, this ad will be a compelling call to action for the influencer's audience. 

>💡 Use influencers for social proof and to access their follower base

![Vessi - Social Proof Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348184/Vessi_Social_Proof_Facebook_Ad_f9fb5de493.png)

### Ring
Technically the second time that Amazon appears in this best-of list, Ring is a subsidiary of the ecommerce giant. They’re one of the leading providers of smart doorbells with integrated cameras. You’re living under a rock if you haven’t noticed the uptick in doorbell videos online over the last few years. 
In this ad creative the Ring team is tapping into both social proof and a basic human emotion, fear. Bringing new meaning to the term FOMO. 


>💡 A lot of purchases are driven by basic human emotions, use creative to tap into this.

![Ring - Protection Ad Facebook](https://res.cloudinary.com/get-growth/image/upload/v1664348245/Ring_Protection_Ad_Facebook_9a89d9a949.png)

### Chewy
Owned by US company PetSmart, Chewy is one of the largest e-commerce providers of pet-related products. Since the dawn of the internet, cat, and dog videos have always made for great content, the Chewy team taps into this in their ad creative, making sure to include dogs in costumes for their Halloween sale. In this ad, they leverage a clear offer and also target an upcoming holiday, making their content compelling and timely. 

>💡 Use timely campaigns and creatives to sell products at the right time of year

![Chewy - Halloween Ad Facebook](https://res.cloudinary.com/get-growth/image/upload/v1664348315/Chewy_Halloween_Ad_Facebook_a29cb05170.png)

### ASOS
One of the bigger reservations online shoppers have is what happens if they don’t like the product, or even worse, the clothes they buy don’t fit. ASOS, a huge online clothes retailer, directly addresses this concern. Calling out their free delivery and return policy in their ad copy. 
At the same time, they use creative that reflects their target market demographic. 

>💡 Call out your pre and post-purchase policies if they stand out from the crowd

![Asos - Delivery Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348365/Asos_Delivery_Facebook_Ad_70fb082ba6.png)

### Home Depot

Home Depot is one of the few large home hardware brands that have successfully transitioned to a hybrid ecommerce business model. In this creative, they borrow from the age-old “before and after” comparison usually reserved for fitness products.
By using this tactic they clearly show the benefits of their products, while in the copy they offer a free virtual consultation which compliments the digital space the ad is shown on.

![Home Depot - Cabinet Facebook Ad](https://res.cloudinary.com/get-growth/image/upload/v1664348441/Home_Depot_Cabinet_Facebook_Ad_0179350ccd.png)

### How to make the best Facebook ad for ecommerce?

As we’ve seen from our list, when it comes to promoting ecommerce businesses on Facebook, ads are the way to go. But with so many options for ad types and formats, it can be hard to know where to start.
There is no one-size-fits-all answer to this question, as the best Facebook ad for ecommerce will vary depending on the business’s goals and target audience. However, as we’ve shown, there are a few general tips that can help make any ecommerce facebook ad campaign more effective.

- Use eye-catching and attention-grabbing imagery and creative.
- Clearly call out key product features and benefits, and back this up with snappy data points if you have it.
- Use time-sensitive offers to build urgency and make customers take action now. 
- Speak in ways your target audience understands and relates to, and use their slang and jargon.
- Use your customer data to make your ads relevant and targeted to your audience. The more relevant your ad is to their interests, the more likely they are to engage with it.
- Videos of your product in action can help address customer concerns
- If they’re good, highlight your delivery and return policies
- Social proof, whether with reviews or influencers can make your offering more trustworthy in the eyes of your target audience.
- Empathize with your audience and use copy and creative that triggers their emotions to encourage them to take action


Now, go make your own ads and maybe someday they'll end up listed on a blog like this!

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Best Ecommerce Facebook Ads (So Far)

A famous man named Steve Jobs once said, "Good artists borrow, great artists steal." No, no, WAIT, a renowned painter named Pablo Picasso said it first… or was there someone before him too.

The bottom line is that there is no shame in drawing your Inspiration from the work of others, as humans have been inspiring one another for as long as we can remember.

While we may secretly judge each other for our lack of individual creativity, the truth is that finding a starting point for creative output takes patience which is (to say the least) lacking in modern-day humans.

## Table of contents
## TLDR

We can stumble across ad inspiration in many ways, both online and offline. However, consistently being able to find quality ad inspiration when you need it and safely storing it to use at a later date is even more challenging.

- *A one-stop shop like Yoink for finding and storing ad inspiration is the solution.*

## Where do marketers find ad inspiration?

### Swipe Files

You open Google and search "paid ad inspiration." The results page is full of websites with their own [swipe file](https://yoinked.co/blog/what-is-a-swipe-file) inspiration. For example:

- "10 paid ads you wish you made."

or

- "20 ad examples to inspire your next marketing campaign"

Swipe files that offer ad inspiration can be very helpful, and sometimes even share quick dos and don'ts in review format for the ads they share.

**Downside of Swipe File Articles**

Of course, with the good comes the bad:

👎 Swipe file articles rarely share a group of ads from one particular industry.

👎 Swipe file articles tend not to disclose whether website owners have been paid to list ads, which leaves you wondering whether they're *actually* "LinkedIns 10 best ads right now" 🤔.

💡 The time spent looking for Inspiration could be cut in half if there was a platform that provided Inspiration for your chosen industry AND across many digital platforms.

### Marketing Resource Websites

Of course, the ad inspiration banks offered by Facebook, LinkedIn, and TikTok are all tremendously inspirational; however, if you're looking for email, landing page, or ad inspiration resources, then take a look at these websites:

**Email Inspiration**

MailCharts: [https://www.mailcharts.com/email-examples](https://www.mailcharts.com/email-examples)

- "View curated email examples with beautiful design from our index and start planning your next campaign."

Milled: [https://milled.com/](https://milled.com/)

- "Milled is a search engine for email newsletters. Find sales, deals, coupons, and discount codes from 99k+ brands and retailers."

Really Good Emails: [https://reallygoodemails.com/](https://reallygoodemails.com/)

- "The best showcase of email design and resources on the web."

**<u>Ad Inspiration</u>**

Moat: [https://www.moat.com/](https://www.moat.com/)

- Search Google display ads from brands across the web.

Unicorn Ads: [https://www.unicornads.com/#ads](https://www.unicornads.com/#ads)

- "Unicorn Ads was built to help founders and marketers like you to run better e-commerce ads."

Ad Creative Bank: [https://www.theadcreativebank.com/](https://www.theadcreativebank.com/)

- "Built to showcase examples of inspired, effective digital advertisements that perform."

**<u>Landing Page Inspiration</u>**

One Page Love: [https://onepagelove.com/](https://onepagelove.com/)

- "One Page websites, templates, and resources. Get Inspiration, browse Templates, find Domains or learn from our Resources."

Landing Folio: [https://landingfolio.com/](https://landingfolio.com/)

- "The Best Landing Page Design Inspiration, Templates and More."

## Storing Ad Inspiration **🙏**

Once you find your ad inspiration, you will need to store it so you can use it at a later date. Four storage methods used by marketers are:

1. **Bookmarking web pages on Google.**
- All internet users bookmark frequently used resources. However, only one person can access these bookmarks, and your favorites bar can quickly get messy if not organized.
2. **Sharing to your #marketing-inspiration channel on Slack.**
- If this isn't happening in your Slack already, you are almost guaranteed a virtual pat on the back when you introduce it. **However**, after you slack the 3rd or 4th ad promoting yet another competitor's webinar, don't be surprised if you find that your entire team has snoozed this channel's notifications.
3. **Creating a work alias on social media.**
- A work social media profile provides curated content for your business and is perfect for spying on competitors while collecting ad inspiration. Be warned; this GoEs AgAiNsT cOmMuNiTy StAnDaRdS.
4. **In-platform saving of TikToks, Tweets, Facebook, IG, and LinkedIn posts!**
- Saving is a common feature across social media platforms and is extremely useful for tracking ad inspiration. However, only account owners can save and access posts. In addition to this, saved folders can get backlogged and must be regularly maintained.

## Have you heard of Yoink?

**Part 1**: Do you have a folder on your desktop to save ad screenshots or an alias social media account that you use to hoard ad inspiration?

**Part 2**: Do you lose ad inspiration screenshots on Slack or forget to bookmark/save inspiring posts/websites?

## If you answered yes to these, you need to get a free trial of Yoink!
![Yoink Free Trial CTA](https://res.cloudinary.com/get-growth/image/upload/v1663739198/Yoink_Free_Trial_CTA_c0a323b47b.png)

Where Do Marketers Get Ad Inspiration From?

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Where Marketers Find Ad Inspiration

# Intro
If you have been thinking about online personal or team development, you have likely come across Masterclass ad campaigns on LinkedIn. This article, will first share some Masterclass ad examples, followed by a neutral review of Masterclass ad campaign techniques across LinkedIn.

## TLDR

Masterclass sells the dream, and their LinkedIn ads promote this by promoting their well-known teacher base. 

*‘Learn from this famous individual and you could be as successful as them one day… (maybe)’* 

## Masterclass Ad Examples



>💡 How many ad examples will we share here? Could they be on a carousel?

## Masterclass on LinkedIn![Masterclass Ad - LinkedIn](https://res.cloudinary.com/get-growth/image/upload/v1663118016/Masterclass_Ad_number_1_dc4d4eafcb.png)

Almost all Masterclass ads on LinkedIn target a B2B audience, and follow the large 1x1 aspect ratio. 1x1 ads are currently a popular choice on LinkedIn, as 57% of users access the social platform from a mobile device. 

### LinkedIn Ad Copy

Typically, Masterclass ad copy on LinkedIn speaks to the team manager and highlights a key benefit of taking a Masterclass course. If this isn’t enough, Masterclass leverage familiar names of their teachers to help secure a click:

- “Engage and develop your people with a learning experience they really want. Grow your business like no other.”
- “Take your team's communication skills to the next level with the help of former FBI hostage negotiator, Chris Voss.”
- “Engage and delight your employees with a benefit they’ll love. Get a free demo today.”
- “Unlock employee potential. Empower teams with effective communication strategies from Emmy-winning television broadcaster, Robin Roberts.”

### LinkedIn Ad Graphics

Masterclass graphics stand out for two clear reasons: 

1. Famous faces
2. Impact font

![Masterclass - Instagram Ad.png](https://res.cloudinary.com/get-growth/image/upload/v1667546888/Masterclass_Instagram_Ad_de417ac165.png)
Leveraging a famous face undoubtedly piques the target audience’s interest as they scroll their social media platform. For those who don’t have famous employees at our disposal, a smiling face that **isn’t** fresh from Shutterstock is always a safe bet. 

Masterclass ads use a font similar to the Impact font used in memes across the internet. The familiarity of this font and its legibility on solid background is enough to catch the attention of someone scrolling aimlessly on LinkedIn.


>💡 Share these winning strategies in your next design and marketing brainstorm!

### LinkedIn Ad Graphic Copy

When it comes to copy in ad graphics, simple, clear copy always comes out on top. 

Humans have a very short attention span, so headlines cannot be more than just a few words long. The main message in Masterclass ads is typically one that pushes a user benefit:

- “Go beyond boring corporate learning”
- “Level up your sales team”

A H2 feature of their product usually follows this:

- “With the world’s best instructors”
- “From the world’s best instructors”


>💡 Why not try using some of these headlines with your products?

### **Keen to learn more? Take a look at our resources below.**

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Masterclass eLearning LinkedIn Ads 

Are you a real estate agent who’s spent a fortune on listing site ads? Or do you work in a marketing agency and just landed your first real estate client? 
Whatever your scenario, rest easy, we’ve got you covered.

The real estate market is moving more and more online by the day, with over [97% of homebuyers ](https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age)starting their home search online. Combine this with the fact that up to 82% of the [population is on Facebook](https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/#:~:text=Facebook%3A%20global%20penetration%20as%20of%20May%202022%2C%20by%20region&text=As%20of%20May%202022%2C%20North,accessing%20the%20social%20media%20platform.) and you have a perfect storm for real estate lead generation. 

Facebook previously offered a vast amount of ways to target high-quality home buyers. From using zip codes to narrowing in on demographics and interests, you were sure to get in front of your target audience.  

Nowadays, Facebook has put housing or real estate ads into their [special ad category](https://www.facebook.com/business/help/298000447747885), removing some of these more powerful targeting options.

Don’t worry, Facebook is still the place to get great leads. But to stand out from the crowd of real estate agents you’ll need to create impactful ad campaigns with clear calls to action and exceptional creatives. 

This is where the team at Yoink comes in, we’ve scoured Facebook and compiled some of the real estate businesses' best ads, so let’s dive in!



## Zillow
Well-known in the US, the real estate platform Zillow brings buyers and sellers together in one place. In this Facebook ad, thanks to the help of a staging company, they’ve used strong, colorful imagery to stand out in the feed of their potential clients. 
This ad was running in early Autumn, using deep orange colours and copy that references pumpkin spice lattes they’re striking a tone that matches the coming season. This is a particularly relevant ad to their target audience of young buyers.

![Zillow - Autumn](https://res.cloudinary.com/get-growth/image/upload/v1663207834/Zillow_Autumn_093d367db9.png)
 
## Concord Pacific

Rather than relying on listed ads, pre-build property developments more often than not lean on real estate Facebook ads. Concord Pacific does an excellent job of showcasing amenities that appeal to entirely different buyer audiences. One half of the image displays an entertainment room with a pool table, while the other half shows a piano lounge. The call to action here is to register for more information, they’re building their email list for later in the development process.

![Concord Pacific - Tempo](https://res.cloudinary.com/get-growth/image/upload/v1663207921/Concord_Pacific_Tempo_2dad737b9f.png)


## Realtor.ca
It’s not all about driving leads immediately, in industries like real estate, sometimes you need to play the long game. Realtor.ca is doing just that, providing its target audience with content that helps them navigate the confusing process of buying or financing a home. When the time comes to buy or sell, the client will view you as a source of trusted advice rather than just a salesy realtor. 

![Realtorca - Loans](https://res.cloudinary.com/get-growth/image/upload/v1663207985/Realtorca_Loans_99d58d5061.png)

## Redfin.com
Looking more at lower funnel customers, Redfin is offering a clear call to action for the user - tour this home in your area today. They use a call to action button of “Book Now”, while also displaying the exact asking price. Meaning that any lead that comes through this ad is a high-intent, warm prospect, well aware of the offer. 

![Redfin - Showing](https://res.cloudinary.com/get-growth/image/upload/v1663208062/Redfin_Showing_38f84aee72.png)

## Flyhomes.com
Flyhomes is another property technology company bringing buyers and sellers together on their platform. While a lot of targeting options are no longer available for real estate ads, one of those that is still allowed is targeting by the language of the user. 
Flyhomes are using Facebook to get in front of Mandarin speakers in the US, hitting a very specific audience with extremely relevant ad creative. 
 
 
![Fly Homes - Mandarin](https://res.cloudinary.com/get-growth/image/upload/v1663208171/Fly_Homes_Mandarin_6ab0b6e652.png)

## Story of Home
This London based real estate agent uses video with beautiful imagery and a clear, simple caption. All in an effort to get users to engage with their content and request a free valuation of their property. Remember, every seller is likely to be a buyer, the value of a seller lead is in theory twice as much as that of a buyer lead.

![Story of Home - Valuation ](https://res.cloudinary.com/get-growth/image/upload/v1663208245/Story_of_Home_Valuation_21b3bc5938.png)

## Curv
Facebook advertising for real estate isn’t just for use by real estate agents. Pre-build real development projects like Curv can also use Facebook to build a strong [email list of prospective buyers ](https://www.constantcontact.com/blog/real-estate-email-list/)to nurture at a later point in the property development cycle.

![Curv - Register](https://res.cloudinary.com/get-growth/image/upload/v1663208301/Curv_Register_9a8f9ce123.png)

## Point 2 Canada
One of the key things Facebook wants to see in the ads and content on their social media platform is engagement. If your ads work towards driving engaged users you can be sure to see lower cost of acquisition and larger audiences. Point 2 Canada, a real estate listing website, encourages users to comment on their video ad by picking which property they would like to own most.


![Point 2 Canada - Comparison](https://res.cloudinary.com/get-growth/image/upload/v1663208367/Point_2_Canada_Comparison_30d6959ddb.png)

## Better Homes and Gardens Real Estate
While real estate is moving more digital, it doesn’t make it any less of a relationship-based business. Better Homes and Gardens Real Estate knows this, making sure to include the name and headshot of the agent selling a home in their ads. This small detail can go a long way for wary buyers who need to trust sellers. 

![Better Homes and Gardens - Listing](https://res.cloudinary.com/get-growth/image/upload/v1663208429/Better_Homes_and_Gardens_Listing_b340a55cf2.png)

## Sophie GP - ReMax
In today’s digital world, people have become used to the convenience of technology. Potential buyers scroll through house listings while sitting at home on their couch. Sophie GP takes this to the next level, offering people a virtual tour of her listing. The benefit of a virtual tour is that a customer can have a sneak peek of the house at any hour of the day. 
While from Sophie’s point of view, if a buyer is still interested in a property after a virtual tour, they must be really interested.

![Sophie GP - ReMax - Tour](https://res.cloudinary.com/get-growth/image/upload/v1663208499/Sophie_GP_Re_Max_Tour_272fc7f8da.png)

## Concord Pacific - Canada
An age-old marketing tactic is to create a sense of urgency and a fear of missing out. Showing up twice in this article, Concord Pacific do just that by highlighting their sold-out units while giving buyers the opportunity to register for the next batch. Their copy and imagery also create an ad that is inspirational, inviting the users to imagine themselves using the large pool and amenities. 

![Concord Pacific - FOMO](https://res.cloudinary.com/get-growth/image/upload/v1663208552/Concord_Pacific_FOMO_0ee5d22568.png)

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Top Facebook Real Estate Ads

Top 11 Facebook Real Estate Ad Examples

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To help spark your next eLearning paid ad campaign, we've looked into five eLearning companies' LinkedIn B2B ads. These include online learning platform giants **Corporate Finance Institute, Masterclass, Pluralsight, A Cloud Guru, and Datacamp.**

Let's start inspiring and show you what **eLearning LinkedIn ads** stood out to us and why!

## Corporate Finance Institute Online Learning Ads

Corporate Finance Institute quickly grabbed the attention of LinkedIn users with its use of bold colors and real/stock team photos in single image ads.

A/B testing graphics, this different, indicates that Corporate Finance Institute were trying to identify a new brand direction for their paid digital ad campaigns.

Thanks to bright, eye-catching fonts and simple messaging, users can quickly understand what the ad is about and how it could improve their finance team’s skills.


>💡 **Tip:** If you’re trying to find brand direction, run short impactful campaigns with contrasting graphics

![CFI - LinkedIn Ad.png](https://res.cloudinary.com/get-growth/image/upload/v1662511296/CFI_Linked_In_Ad_03aed30e57.png)
![CFI - LinkedIn Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1662511296/CFI_Linked_In_Ad_2_9069589b10.png)

## MasterClass Online Learning Ads

MasterClass also promotes that their online courses are a perfect companion for “your team”. 

![Masterclass - LinkedIn Ad.png](https://res.cloudinary.com/get-growth/image/upload/v1667548092/Masterclass_Linked_In_Ad_a6ed0e03cf.png)

Opting for the large 1x1 aspect ratio is currently a popular choice on LinkedIn, as 57% of users access the social platform from a mobile device. 

This A/B test caught our eye for not only the famous faces but also the pictures appearing in scroll format. Borrowing a classic feature of social media platforms means that through familiarity, your eyes are pre-conditioned to lock onto graphics as you scroll by.


>💡 **Tip:** If you’re looking to get your ads in front of all mobile users, try 1x1 graphics - *make sure your website is mobile-friendly first!*

## Pluralsight Online Learning Ads

What we liked about this Pluralsight ad was the progress graphs in the image. This instantly shows the target audience (managers) that they can track employee progress and provides a glimpse of platform functionality.

![Pluralsight - LinkedIn Ad.png](https://res.cloudinary.com/get-growth/image/upload/v1667548124/Pluralsight_Linked_In_Ad_0d0a9a8b80.png)

Whether it is good or bad, another thing that stood out is how the laptop screen lights up the person in a dark room. This could be telling managers that online learning can be completed (or monitored) outside work hours, thus not affecting work goals.


>💡 **Tip:** Try to avoid testing multiple elements in A/B campaigns. Doubling a test makes it twice as hard to pinpoint an ad’s success point.

## A Cloud Guru Online Learning Ads

Considering this ad promotes online learning, it is a good point to note the laptop is displaying the A Cloud Guru online dashboard. A cool trick to provide a sneak peek, but in this instance, what A Cloud Guru decided to display doesn’t provide much product value.

![A Cloud Guru - LinkedIn Ad.png](https://res.cloudinary.com/get-growth/image/upload/v1667548185/A_Cloud_Guru_Linked_In_Ad_a88ffd14c4.png)

While the ad has eye-catching colors, it feels like elements have been included to fill space rather than provide real value to the ad.



>💡 **Tip:** Unless you are planning a remarketing campaign, some would recommend to avoid price in ad graphics as it can negatively affect CTR.

## Datacamp Online Learning Ads

The final ads come from DataCamp and promote two separate sales. The language used in these ads, combined with the announcement of a sale, would indicate that these ads serve a remarketing audience.

![Datacamp - LinkedIn Ad 2.png](https://res.cloudinary.com/get-growth/image/upload/v1667548240/Datacamp_Linked_In_Ad_2_244a907d47.png)

The ads certainly get the message across but aren’t setting any records for creativity. The first ad has missed an opportunity to include any features or benefits which might help secure a click. In addition, a start and end date is usually a key piece of information people look for when browsing a sale.

![Datacamp - LinkedIn Ad 1.png](https://res.cloudinary.com/get-growth/image/upload/v1667548240/Datacamp_Linked_In_Ad_1_5c720a91d9.png)


>💡 **Tip:** Include dates on sale graphics to increase urgency - “24 hours remain” or “Sale ends midnight”

### **Keen to learn more? Take a look at our resources below.**

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